I was surprised at the headline of a couple of months ago, when the FoMoCo announced they will stop making cars...sedans, coupes, etc...except for the Mustang.
I wonder if this is a good idea. By that I mean that many families have needs for more than one vehicle and different types of vehicles...pickups, SUV/CUV's...yes even a car...a little 4 door or large 4 door sedan. Brand loyalty being what it is...what will some people do...if they need a sedan and they're a long time Ford buyer ?
I wonder if dropping cars pretty well completely is a good idea. Shortly after the announcement in late April, gas prices started to rise quickly in North America, due to OPEC...an organization whose decisions are made beyond the borders of North America. This rise in fuel costs was unrelated to Ford dropping cars. But if FoMoCo has no cars to sell...cars generally being capable of the better MPG as opposed to trucks....is Ford making a bad decision in not having fuel economical vehicles (cars) to compete for sale if there is a downturn in the economy in the future and fuel prices continue to escalate ? Also don't large automotive companies have to meet general fuel economy targets set by the US Federal authorities and the companies are able to meet those fuel MPG general targets through the better MPG of cars...which tends to balance out the higher fuel consumption of truck like vehicles...pickups, SUV's, CUV's, etc. ?
Are they (Ford) cutting out a complete segment, wisely ? Will old customers who want a car, just go to another manufacturers? Possibly off shore manufacturers who continue to make and offer cars, sedans, etc. ?
Will new, young customers (youth market) who generally start off with economical vehicles such as small cars, sometimes become brand loyal and eventually...when they can afford them...get larger vehicles (trucks) from the company they became brand loyal with when they were young ?
For example, will new young buyers go somewhere else and buy say a new Toyota Corolla sedan as no new Ford sedans are available in the future , become brand loyal to Toyota and eventually get larger Toyotas...possibly trucks, SUV's...when they become older and less impoverished ? Makes me think of the old salesman adage...'you can't sell from an empty wagon.'
Will cutting out a whole segment...cars..enable Ford to provide more options on the vehicles they will make...trucks, SUV/CUV, etc...will Ford's concentration on the remaining vehicles they make allow Ford to improve the truck lines...as they will be able to direct their car engineers over to the truck lines ?
Will dropping the car lines go down in history....as one of Ford's better ideas ?
I dunno, I don't have the answers...I was to a degree shocked...a bit... that Ford would cut out it's car lines, except the Mustang...after all these years of cars...from the Model T to the Taurus. Perhaps Ford has made a brilliant decision and other manufacturers will follow ?
We shall see as the vehicle universe unfolds in the fullness of time, my son....to paraphrase actor George Cole as the lead character 'Arfur' , in the British TV series 'Minder'.
What a great TV series that was, but I digress.
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact...ed_7r4oNIispiI
Last edited by lesmore49; 06-25-2018 at 10:41 AM.