Originally posted by Gooshin i am a firm believe in partial government intervention at nearly all levels of business (atleast in the form of taxes and levies)
i'm also a believer (wishful thinking really) that quality should be the primary commodity which is used to attract customers.
the bottom line is ofcourse, cost
but value comes from quality
however our society doesnt see it that way, they buy on cost ignoring quality more often than paying more for quality products (which may not necessarily even be all that good)
I agree with you...focus on quality, less government intervention. You are partially right on people ignoring quality and buying purely on price, but only to a point.
Your example of GM is a case-in-point. GM doesn't make the crud they did 30 years ago, but they still are a little behind the Japanese and many Euro makers...thus the reason they are in trouble and Toyota is not. When it comes to cars, people do focus on quality. Many would rather spend 15% more on a Toyota than a cheaper GM, which is why Toyota is overtaking them.
Now the consumer electronics market is different. The low-end products are price-focused, and probably always will because for those with a little disposable income, it's fairly easy to replace them if they break and they are cheap to start wtih. But companies that manufacture and retail cheap products exclusively come and go like the wind. This is part of the correction I talked about in my last post.
Corrections happen at both extremes eventually (over-priced and under-priced markets).
The bigger companies who extend into the cheaper markets have their mid and high end products as well, so the cheap market is just bait to get them into the brand. They can take a loss if they have to on the cheap products. It's really nothing more than an advertising budget to them.
Thus, the small and motivated business person focuses on the mid-range product...the value product.
There will always be a market for cheap crap. Some, like Walmart, even make a living doing it. But even though it appears the market will always be cornered by the cheap price, it's not really true. People like a good price, but when the rubber meets the road, what they really want is good
value...a happy medium between a good price and good quality. For every Walmart, there are tons of slightly more expensive stores still doing a good business.
The fellow business associates I hang around with that are successful are that way not because they competed against Walmart or others of the same ilk. They are successful because they went after the markets that Walmart doesn't cater to....quality and great customer service.
I see this every day in my business. I do not make the cheapest products in my industry. I also don't make the most expensive. Both ends of the spectrum are dangerous. Too expensive and people expect way too much (and should) and you limit your customer-base. Too cheap and you are branded cheap...not long for the world because you aren't making any money and you have very few return customers, which is what builds a successful business.
Walmart is successful, but what about those that supply them with their products? Many of the brands you see today will be gone tomorrow because they couldn't make an income successfully. Some have learned to adapt, but it's still precarious. Walmart is just the retailer.
We give the customer a good quality product for a good price and we are profitable doing it...not obscenely so but very good...and sustainable even during a down turn in the economy. Our direct competition on the low and high ends are hurting very much right now.
...and the market will correct if allowed to.