I'm going to be the dissenting, unpopular voice on this subject, I fear
I'm old enough to have used and benefitted from bricks 'n' mortar stores for a range of products.
I remember:
- excitedly walking in to browse when out doing other shopping
- driving or getting the bus to particularly good stores several towns away
- being able to view, try and compare several models of equipment
- being able to test items I was buying before walking out of the store with them
- getting to know the owner and staff, and building relationships with them over time
- receiving advice from the store owner or staff when I asked for it
- having an actual person to talk to face-to-face when my product developed a suspected fault
- having an actual person to represent me with the manufacturer in remedying my problem
I also remember:
- having to wait until the weekend or a day off from work before I could visit retailers
- having to telephone multiple stores to see if they stocked (or had stock of) a particular product I needed
- spending money on petrol or diesel and parking, or public transport
- having a fairly limited choice of products to view, try and buy compared to what was broadly available
- sometimes making do and buying what was available rather than precisely what I wanted
- occasionally, upon my arrival, watching another customer walk out of the store with the last stock of the item I'd come in to buy
- waiting weeks for "special order" products, and re-visiting the store on my next free weekend or day off to try and/or buy them
- visiting another retailer a week or two later to find I could have bought the same product for GBP £50 less (three days salary after tax, back then)
- receiving advice from the store owner or staff when I didn't ask for it
- being up-sold or cross-sold on products when I didn't ask for it, want it or need it
- occasionally having my choices critiqued by staff who often didn't know what they were talking about
- having to make another trip to the store if my product failed or needed servicing
- having to make another trip to collect my product when work on it was completed
- having to make yet another trip if the repair or service hadn't fixed the problem despite brief in-store testing
At 52 years old, I've fully embraced online shopping for many products, including photographic equipment.
What I like:
- having all the product information and advice I could need from multiple review sites and forums (whether I choose to depend on it is up to me)
- having access to every product I could possibly want or need through a multitude of online retailers
- being able to see prices and stock status for the same product across multiple retailers quickly and easily
- being able to browse and shop at any time of the day or night, weekdays and weekends, whenever I have a few minutes to spare
- not being up-sold or cross-sold... I buy and receive exactly what I want, nobody questions it
- ordering the products I want, sometimes via multiple retailers, in just a few clicks and a few short minutes
- having my products delivered in a few days at low cost, often free, without leaving the house or spending money on fuel or public transport
- if I change my mind or the product isn't suitable, being able to return it under "distance selling" regulations in my country
- a short 10 - 15 minute walk to my local post office if I need to return an item or send it for repair or service
- when the product is fixed, having it delivered to my door
What I dislike:
- not being able to handle and try equipment
- not being able to test the equipment I'm buying to check it works
- not developing face-to-face relationships
Whilst I miss browsing the bricks 'n' mortar stores of old, and they were undoubtedly great for society in terms of local employment and high street activity, for me - as a customer - it's a case of "
nostalgia ain't what it used to be". On balance, I feel better served by online shopping. The choice is much wider, pricing is more competitive, and I find it much more convenient. One has to pick and choose who to buy from, as post-sales service is hugely variable - but that was the case with bricks 'n' mortar stores too. Depending on the products I'm looking to buy, I'll narrow my choice of online retailers accordingly to those who I feel can provide the best backup if a problem arises.
I'll continue to enjoy my local high street shops when I want to buy groceries, household consumables, some DIY materials, hardware and homeware products... have keys cut or my shoes re-soling... buy clothes where sizing and fit are particularly critical... go for a meal or drinks with friends (pre-pandemic
)... plus a few other specifics and incidentals. For most everything else, I'm happy enough online.
... and it seems I'm not alone. The success of ecommerce depends on both retailers and customers, and it seems many of the latter are very happy to buy online. I can't speak to their reasons, but I suspect I've listed at least a few of them above.
EDIT: The one bricks 'n' mortar store I really do miss is the record shop I use to visit as a kid. Every time I got pocket money from my parents, I'd walk the mile into town and spend ages browsing the all the LPs, looking at the artwork, listening to the songs the owner had playing, chatting to him... He got me to try so many different kinds of music and was in no small way responsible for my still varied and eclectic tastes in music...