Similar situation in Australia. I had rephotographed some quite old B&W and hand retouched colour wedding photos for a friend, (K20D, 31 and 77 ltd lenses, window light with diffusers and white reflector). Touched them up on LR and went to local Camerahouse store in Hobart for the prints. Turned out better than I expected, particularly the B&Ws.
Picked up photos from salesman I knew and who had sold me K10D a few years ago. He was surprised that prints turned out as clear and sharp as they were. I of course said top dslr and top lenses help, mentioned K20D and got a blank response. Mentioned new K-7D as upgrade etc and got the reply, "We will have a look at it and if it's any good we MAY put it on the shelf"
A senior salesman from Australia's leading photo gear chain
Oh well, life goes on
David