Pioneers, Oh Pioneers...
The recent Levi commercials...
Actually, I love the poem. And it IS a poem.
Written by Walt Whitman, first published in “Drum-Taps,” 1865, and now found in perhaps his most famous collection, Leaves of Grass.
What I HATE about this commercial is that there is no attribution. It is like all the commercials that have gone to dead copyright music. Now they are going to works of literature?
Whatever. It would be nice if they would inform their audience from whence it came. Now YOU know.
Walt Whitman: Pioneers! O Pioneers!
Here is a somewhat extended version of the commercial.
http://www.youtube.com/watch?v=mAXpJSvW5mA
Mark my words... I'll bet anything that they are going to steal "Song of the Open Road" next.
AFOOT and light-hearted, I take to the open road,
Healthy, free, the world before me,
The long brown path before me, leading wherever I choose.
Henceforth I ask not good-fortune—I myself am good fortune;
Henceforth I whimper no more, postpone no more, need nothing,
Strong and content, I travel the open road.
woof!