A hell of a lot of sense there Rupert. As I pointed out to General Benson, a website should have a clearly defined purpose, simply sticking a few pictures up and trusting that the world will soon be beating a path to your door is bound to end in disappointment, especially when it is estimated that 5m sites join the web each week!
I do a bit of website building for others (only basic stuff using mainly MS Expression) and I point out to my customers that they have to go out and sell the site and not rely on search engines to find them and generate sales leads. Those days are long, long gone.
Websites can work if this approach is taken to heart. One example here-
www.cattlelattin.com
The customer had some cattle to sell and asked me to do a simple website on which he could display them. I did so and by including the website address in his printed classified advert he sold all his stock far quicker than he would of otherwise mainly because potential purchasers could view the animals beforehand.
On the other hand I was looking to buy some camera kit and was so annoyed by the time wasted in chasing the red herrings suggested by Google that I went out and bought a copy of Amateur Photography and found what I was looking for within minutes amongst the dealers adverts.
So if you want a site then be clear that it will not make you rich by itself, it's just another sales tool and is to be used as such. Last year I came across a website designer who quietly confessed that most of his work came by word of mouth rather than his own site (which is the situation for me as well). Say's it all really