Originally posted by Parallax Toyota handing over $16 Million dollars as a fine impacts them financially about like paying a parking ticket affects you or me.
The loss in sales to them from all of this is another story. It is probably far greater than it would have been to GM, Ford, or Chrysler if it had happened to them. People feel let down. Historically, when these things happened to one of the big three people said "SEE! That's why you should buy Toyota!" Now that its Toyota its "Now what do we do? Oh, the irony.........
Well, Toyota *really* has traded on their reliability, ...too often the American Big Three have pretty much sold cars on size, image, and horsepower.
Come to think of it, Toyota's little quality problems there may *correlate* to their deciding to start 'going bigger' for the American market mood.
GM and Chrysler's notable failures recently, in fact have everything to do with relying on the sales and prestige of really big and wasteful stuff, while denying the fossil fuels situation and insisting on no CAFE standards and such: gas goes up to unmanageable-prices and jobs are lost: result? Dealerships going under with lots full of duallies, SUV's, Hummers, and, yes, 'Hemis.'
Ford, meanwhile, seemed to at least be doing a better job of hedging with smaller or at least more practically-sized vehicles.
They seem to have been making some pretty nice stuff all along. I haven't really been in the market, but you see them around.
Pity about Saturn, too: everyone I know with one thinks they're pretty good cars, but *those* were getting bigger, too, and for the most part just don't seem very *appealing.* ...and they didn't quite have Toyota's *rep* for reliability and all.
A lot of it comes down to denial, I figure. Like so many other things. It seems Chrysler's gone to marketing solely by threatened masculinity or something. I guess we'll see how that goes. I'm still mystified by how they could *possibly* screw up the PT Cruiser.
We looked at those a while back, and it was like, 'Wow, perfect size, practical shape, but somehow it manages to be both underpowered, inefficient, not particularly safe, *and* insist on just not even *looking* as cool as it could.
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