Originally posted by Fluegel Hasselblad sold filters made by B&W in Germany. They did not produce the filters nor did Hasselblad produce the lenses. The lenses that gave the camera system its reputation were produced by Carl Zeiss in ermany.
I believe, however, that only Hasselblad branded filters, regardless of the maker, would fit a 'blad. There were no filters in 'blad bayonet offered by Tiffen, or Schneider, or Sing-Ray, or Heliopan, or for that matter, B&W under their own name. I suspect their contract to make filters that fit the 'blad lenses prevented them from offering that mount under their own name.
Hasselblad's reputation was partially the lenses, but there were multiple other factors that made the camera a huge success. The mechanics of body & shutter were very reliable and durable. The leaf shutters allowed strobe synchronization at any speed up to 1/500 second at the same time that SLR's and surviving high-end rangefinder cameras (mostly Leica) were still synchronizing at 1/60. Consequently 'blads became popular for some kinds of studio photography, especially fashion and some kinds of advertising. The waist-level perspective was also regarded as more flattering for pictures of people = models. Interchangeable lenses and interchangeable backs for quick film change gave significant advantages over Rolleiflex which might have competed. Editors became addicted to 21/4 chromes that could be laid by the score on a large light table and viewed easily without a magnifier for rough selection, then viewed with a magnifier for critical evaluation.