Originally posted by carlthellama I worked at Ritz Camera from 2005 to 2009 and I remember having only a few customers who used aps film bit I rather enjoyed developing it. The idea behind aps was great bit it was unfortunate that it was so much smaller than 35mm. I find it funny though that the digital format that almost wiped out film borrowed it's name to describe sensor size and now a new photography generation doesn't know why it is called an aps-c sensor.
Here, in Québec, it was very popular and almost everyone owned an APS point-and-shoot. I don't think consumers cared much about the smaller size as most folks paid for small prints anyway. It was easy to load, you could change the film mid-roll and storage was wonderful. On the negative side, it cost more to process than 35mm.
It's also funny to think that APS-C & APS-H refers to faux in-camera cropping sizes, and not to the actual size of APS frames.
And even funnier to think that 110 is still manufactured while APS is long dead.