Originally posted by Na Horuk Pentax is often ignored as brand name, something I hope will chance once this FF comes out. If it sells well, Pentax might get the money reserves to try a K-02. This is a big advantage that Sony and Canikon have. Sony has lots of money to experiment. Canikon have high brand recognizably, so they can raise prices or sell not-so-great cameras without problem.
Look, I doubt that Pentax having a 35mm DSLR will change anything. The big problem in my view is the professional community is extremely attached to either Canon and Nikon. The pros dominate the media, internet, youtube, Magazines, even in stores, and they always push canikon. Pentax would have to copy canikon, and make a similar dslr lineup, and have some huge lens catalog with professional long lenses. Then a support network, a sponsorship program etc etc. I've heard many many times people declare that both Canon and Nikon is the "industry standard". Pentax, Sony, Fujifilm, Olympus and Panasonic are "not the industry standard" by the pros where I live ...........not that I care what the pros say anymore.
The professionals have created this duopoly in the market by shunning other brands, or by stigmatizing them, for whatever: sensors are too small etc etc.
My reason for wanting a K-02, is the same as the Pentax FF. Pentax decided to make a full frame (35mm) to stop the leak where photographers wanted a FF frame, and they had to abandon the Pentax brand. The full frame is a plug.
A mirrorless is a plug too. I've gone to a Fuji mirrorless, I think its pretty good, but it ain't no Pentax, and I bet Pentax could make a better one with better ergonomics, and firmware stability, weather sealing, plus all the added features of IBIS and the Pentax Prime image processing engine.
---------- Post added 12-02-15 at 06:42 PM ----------
Originally posted by luftfluss - Including a quality prime would help with product differentiation. Not going for the soccer-mom set. Let Canon do that and lose money.
I would have to disagree. Lets not discriminate against the soccer-mom set, they too need a zoom twin lens kit, and we should not deny them!
What you'd really want is a kick-a** K-02 with a series of excellent Limited's, but on its own mount. Those lenses need to compete against existing mirrorless lens competition, because they're extremely sharp.
And you are right, those 18-55 and 55-200, just don't cut it against mirrorless equivalents. They have to be remade.