Originally posted by Alizarine That's the question: why pros-only? If Pentax can manage to market WR as a feature that not only professionals need or want (a lot of marketing and advertising actually focuses on making people need the want) and expound on its benefits to the safest extent possible, then like the color-body phenomenon, Pentax can get more market share. A lot of newbies go DSLR because they want to "look pro". In my country Canon itself sells the 1100D (the red...shiny one) with the slogan "look pro without being one"
That's exactly the thing, it shouldn't be a pro-only thing. And Pentax is the best brand to bring it to everybody.
The poster above didn't know what the 2nd dial is used for, it certainly never stopped them from taking photos, but rain can and WR is a commonly understood benefit to everybody, not just pros.
Pentax is in a perfect position to gain marketshare by bringing WR to the amateur and enthusiast, in fact they've done more than anybody to do that already. The K30 and the DA WR lenses are the unique means they have to do it, but only if they don't confuse or encumber the consumer with strictly non-WR bundles or misleading/incomplete marketing.