Originally posted by JimJohnson Yes. +1 on SteveB's response. The "memory effect" is from an earlier battery chemistry - Nickle Cadmium (NiCd). Lithium Ion (LiON) batteries like frequent partial recharges, but tend to self-discharge when in storage down to 80% to 50%. So, sitting in your bag long term between replacement of your Engergizer Lithium batteries (no direct connection to the rechargeable LiON batteries other than also using Lithium), without a periodic topping off isn't the best plan.
The AA low self-discharge batteries (Sanyo eneloop is the prime example) have two important attributes. First, they lose very little charge in storage, for upwards of two years. Second, like LiON they can discharge a lot of current in a hurry. This is important. Our dSLRs like to suck big amounts of current during an exposure - although their current demands are far smaller outside an exposure. This is where your run of the mill AA rechargeables and especially non-rechargable AA alkaline batteries have problems.
ALL current battery chemistries have a limited life-span. Even with good care, it is rare you will get more than the 3-4 years use as SteveB noted. And in my experience, only 1-2 years use is not outside the norm when used heavily with deep discharge practices.
I've got AA Uniross Hybrios from 2006 that still deliver like new. Rumour at the time was that they were made by Sanyo.