Thanks for the patent link Youky63!
When Pentax first brought out a DSLR (the *ist D in 2003) the cost was around $2,000.00 for a 6MP CCD APS-C camera. In 2010, Pentax' basic DSLR, the K-X, sells for around $500.00 with a CMOS sensor, Shake Reduction, Video and other handy features that smoke the original *ist D. Prices do come down like they will with FF DSLR's.
All the gripes on the forum that Pentax can't do this or that don't hold much water. Hoya is at the wheel now. Hoya is a smart, aggressive corporation that is looking to grow the Pentax brand again. There are less profits on the low end side of the market.
The R&D (like the new FF Sensor Shake Reduction System) and other costs that Hoya/Pentax incur might not be recouped in the initial FF DSLR, but rather over the course or the first few FF camera models. Especially the new Shake Reduction system.
Even if the Shake Reduction System shown in the patent application is not superior to Sony's, it's a good start. Pentax improved their original Shake Reduction System for their APS-C cameras with the release of the K-7. Even if the new FF Shake Reduction System is just a one stop increase (I'm not saying it is, just using an example!) it will allow you to double your shutter speed or open up another f stop. This partnered with the increase ISO performance of the FF sensor will allow for some great photos.
Sony has been working on a replacement FF sensor for the older 24MP FF sensor that is in the Sony A900, Sony A850 and Nikon D3x. The older FF Sony sensor was noisy with poor low light abilities. It was also difficult for Sony to fabricate which led to small yields and very high sensor prices. Sony has learned a lot from producing this sensor and a new less expensive FF sensor is on the way. I don't believe that Hoya/Pentax will get the old 24MP sensor, but rather the new Sony FF sensor which is rumored to be between 18-20MP. I haven't read anything about Sony updating the old FF 24MP sensor so it may be phased out. Sony is rumored to be working on an extreme FF sensor that's between 30-40MP. The price tag of the sensor will no doubt reflect its performance.
The Nikon D700 uses a 12MP FF sensor that was designed and built by Nikon. Nikon appears to be moving away from sensor production because of the rumored replacement for the FF D700 (called D700s or D800) is rumored to use the new Sony FF sensor (around 20 MP but with some custom features exclusive to Nikon). Nikon's financial statement from last year also included large write offs for fabricating machines. This might have been a signal they are pulling back on sensor production. Nikon has been stalling the release of the new D700s, I believe they are doing this because the company still has quite a bit of old D700 stock. Hence the rebates. Bigger price drops from Nikon are coming on this model.
The D700 is a nice camera but at $2500.00 it's a bit pricey. Plus the Nikon mount is way too restrictive. I love Pentax for a number of reasons but the endless legacy glass options I have means a lot to me. Not possible with Nikon. Do I also want to pay extra for a Nikon just to have Ashton Kutcher as a spokesperson? Heck no!
I'm happy with Pentax and look forward to a FF Pentax DSLR. I can't wait to see what great new D-FA lenses Pentax brings out for the new FF line. We should know more at Photokina this year.
With all of the DA lenses that were sold I don't see Pentax turning their back on their base. I would expect the new FF Pentax DSLR to have a crop mode (like Nikon FF cameras). If that doesn't interest photographers with a lot of DA glass than I'm sure Pentax will still produce some great APS-C cameras like the K-X, upcoming K-5 or the current K-7 in the future for them. No need to worry or gripe about FF!
Originally posted by youky63 Don't worry, I understand what you mean and feel. Me too, 1 year ago, I was like you until I discovered that I need a FF camera such as a D700 since APS-C sensors cannot yet give me the performance I need (night shooting).
So recently I started to expect for such a FF camera. And some small clues came to me, as I explained in my previous posts. I also think that Sony is not earning as much money as expected with the production of his FF sensors (since the sells of FF alpha is quite low), so I am pretty sure they would love to find some offer company helping them to reduce the production cost (but sadly for me, it would probably be for the 24Mpxl sensor, not the fantastic 12MPxl one...
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About the "new" shake reduction system they patented in January (so not yet released), it appeared to be quite similar to Sony's system (using guide bars), much more strong and rigid enough for FF sensors compared to the actual "floating" system. And for what I know, Sony's SR is better than Pentax's one.
Now it's not a surprise that Pentax doesn't say anything before to release the bodies. They always did like that, Hoya increased this "secret keeper" way to do, so whatever are the new bodies, we will not have any "unofficial" (and maybe even not any leak) information before the last days preceding Official announcement.