Originally posted by kickboxingpenguin thats a pretty dumb ad.... a budget car with a luxury camera... you cant even see the brand of the camera =(
Actually, I'd say it makes perfect sense. It looks expensive and impressive, it's recognizable as a camera, and it's very "sexy" looking for a camera, with the sleek black and shine that emphasizes the interior of the car. To me, it makes me think the message they want to send is that the Fiat is a car for people who want to be efficient and practical, but still sleek and more expensive than it looks. I think they are going for the message that they understand their drivers tend to be alone in the car, and would appreciate being able to secure valuable things without tossing them on the floor.
I think it's a good idea and a good way to send that message.