Something tells me that Pentax (Hoya) isn't that bad at listening. On a thread I'm following about
Apple's glossy displays, someone posted the comparison below. FWIW, I've added Pentax by comparison (I had to exclude the same search with "Hoya" due to all of the non-English and boxing results).
apple “does not listen” customers – 7,760,000
ford “does not listen” customers – 3,740,000
microsoft “does not listen” customers – 2,690,000 hits
canon “does not listen” customers – 2,250,000
sony “does not listen” customers – 1,700,000
at&t “does not listen” customers – 1,210,000
ibm “does not listen” customers – 947,000
toyota “does not listen” customers – 871,000
nintendo “does not listen” customers – 727,000
samsung “does not listen” customers – 663,000
nikon “does not listen” customers – 217,000
“hewlett packard” “does not listen” customers – 205,000 hits
pentax “does not listen” customers - 41,900 results