A summary:
As taken from the linked thread on dpreview.com:
1) Nikon 34% (2009: 2nd - 31.3%)
2) Canon 31.4% (1st - 39.1%)
3) Panasonic 10.9% (3rd - 8.7%)
4) Pentax 7.8% (6th - 6.4%)
5) Olympus 7.7% (5th - 6.6%)
6) Sony 7.5% (4th - 7.5%)
So, all manufacturers are in the plus, except for Canon, which has lost considerably, and Sony, which has remained stable percentage-wise but dropped 2 places nonetheless.
The author notes the following for every manufacturer:
Quote: Nikon slashed prices across the board in Japan and the results are increased market share (and also no profits for 2009 - although the camera division was profitable it wasn't enough to offset the losses of other divisions).
Canon seems to me the big loser of the year mostly because their best seller (550D - Kiss X4) failed to sell even remotely close of what it's ancestors did in their time (450 and 500D cameras).
Panasonic marches on with its program and seems to me the company with the most coherent strategy, one that will see them grow naturally even further. They don't count on a single camera wonder but a range of well made and targeted cameras.
Pentax sail on K-x succes but for me it is disappointing not to see K-7 make it to the Top 20. It is probably too old for Japanese market and even D300s scored a paltry 19th place. I bet the next model in K-7 class will do better though.
Olympus is almost officially a m43 company (at least regarding the Japanese market). They seized to exist as a "classic dslrs manufacturer" as not a single such model made it to Top 20. Even further the combined 3 m43 models market share is 7% that means the combined rest of ALL Oly models make up for 0.7% a laughable number. Oly bet the house on m43 and IMHO is about to lose it being squeezed between Panasonic and Sony.
Sony had a dismal performance saved only by the month of June when they sold a massive 19.4% (one in 5th camera sold in Japan) worth of NEX 3 and mostly NEX 5. Without that products they would of been the sole (and sore) losers of the current top.
As taken from the BCN article:
Rank | Model | % |
1 | Nikon D90 | 13.0 |
2 | Canon EOS Kiss X3 (500D/T1i) | 11.5 |
3 | Nikon D5000 | 10.6 |
4 | Canon EOS Kiss X4 (550D/T2i) | 9.7 |
5 | Nikon D3000 | 7.9 |
6 | Pentax K-x | 6.3 |
7 | Panasonic LUMIX GF1 | 6.1 |
8 | Olympus E-PL1 | 4.6 |
9 | Canon EOS 7D | 3.5 |
10 | Canon EOS Kiss X2 (450D/XSi) | 3.1 |
11 | Panasonic LUMIX G1 | 2.7 |
12 | Sony NEX-5 | 2.0 |
13 | Canon EOS 5D MarkII | 1.8 |
14 | Canon EOS 50D | 1.7 |
15 | Sony α550 | 1.5 |
16 | Sony α330 | 1.4 |
17 | Olympus E-P2 | 1.3 |
18 | Panasonic LUMIX G2 | 1.3 |
19 | Nikon D300s | 1.3 |
20 | Olympus E-P1 | 1.1 |
Percentage DSLR APS-C: 71.5%
Percentage DSLR FF: 1.8%
Percentage Mirrorless: 19.1%
Unknown: 7.6%