Originally posted by Pål Jensen Because its sells to a completely different market. Pentax MF lenses are very competitively priced. They sell in relatively high volumes for their type. And there's no kit lenses or no cheap third party lenses that set standards among many of what they want to pay.
If the lens is optically better than the 3rd party offering people will pay for it. The problem Pentax has it that several of it lenses are re-badged 3rd party (Tokina) lenses. I actually think the Tokina's metal body is better quality than the plastic Pentax version, but it lacks WR and SDM.
3rd party lenses are often actually better than the Pentax offering, so people are not willing to pay more for something that is of lesser quality. I wanted to 55mm and would have paid the extra $200 if it was better than the Sigma 50mm.
What people seem to be say it that Pentax does not make these lenses because they can not compete with Nikon, Canon, Olympus, Sony, or Sigma. If that is the case the Pentax will be out of business soon. Olympus sells fewer cameras and lenses than Pentax every year, but they still make high grade glass.
If Pentax can make high grade glass for the relatively small MF market and make money then they can do it for K-mounts. Even if you captured a much smaller % of buyers, the sheer size of the k-mount user base would equal a greater volume of sales. Hoya is one of the largest providers of optical glass in the business, and Pentax could work with Tokina to design lenses which would lower production costs, and increase volume of sales by selling the same lens in Canon & Nikon mounts. Hopefully the new Tokina full frame lens will make its way into a Pentax mount.