Originally posted by 24X36NOW Not necessarily at the "same level," but the gap is too large at this point, particularly the lack of a FF dSLR. I don't know how much innovation is really there to set Pentax apart based on its smaller market presence anyway. What "features" do you think Pentax offers but Nikon and Canon do not, due to their "blandness?"
Bottom line for me is I've been a Pentax shooter for decades and therefore have lots of glass to use if they'd just build the damn FF dSLR camera for them already. They may not have been at the same level as Nikon or Canon if they would have done less "bottom feeding" over the last few decades, but they wouldn't be quite so small a presence in the market either, and would be healthier as a result, with more and better products already in the market instead of on the "if only they made it" lists of Pentax shooters.
Many are with you on the full frame sentiment. Evidence of this is seen frequently in the forum marketplace. I also see it in the store where I work when a customer who has shot Pentax for years comes in to purchase some accessory for the other branded camera that uses 24x36. When the inevitable conversation comes up that they just wanted the features of the full frame, the conversation always includes some comment illustrating their regret the new camera lacks the color, depth of the image (whatever the hell that means) and the great ergonomics. They also tell me that they miss the enormous number of little differences like the creative filters, all the in-camera processing possibilities and some intangible inspiration they felt using a Pentax. The reality is that to a viable number of people, the Pentax brand actually does mean something.
These things don't necessarily mean anything to me. I shoot Pentax because I have a stable of lenses covering 12 to 500mm in some very nice glass. As a retailer I lack the credentials of an economist or accomplished photographer, so take what I say as you wish. Pentax has very much turned a corner where I will see fewer departures from the brand and more defectors to it. Whatever is causing this, I can't say for sure but I see it at more than at a end user level. I go to trade shows where the camera manufacturers are there representing their wares for dealers to buy. Last weekend I attended one in Cleveland and although Pentax showed no new products, nor even hinted at them, one thing was abundantly clear. They absolutely dominated the show. The prior year the Pentax booth was very sparsely attended even though they had just announced the K-7 and the W80, and Nikon's booth ruled. This year the Nikon booth looked like it was the company that is chronically on the brink. I compare these two brands because I see them at somewhat similar points in their product's life cycles. Yet dealers simply overwhelmed the Pentax staff. Even though both companies had the same number of people running their booths, Pentax needed to have Ned Bunnell and Mark Sherengo taking orders from dealers.
I realize that this doesn't give you that long overdue 24x36. I guess I am suggesting that Pentax will, at the very least, be much stronger this coming year. And that will be good even if all it does is give the bland, market dominating monoliths some ideas that are just a little different.