Originally posted by shiner In this economy, some new FF body would be a wash. Pentax has always been an enthusiast camera company first, but a FF is basically a pro tool. Most shooters need to be able to justify and/or "write off" such a big expense, but the average enthusiast/advanced amateur simply doesn't need one- not to mention the massive added weight and size factor of a FF system, also not a traditional Pentax trait. My bet (and hope) is against FF, and for an evolved K-x and K-7.
FF is not a "pro" tool. "Pro" is a category where very different professions are put, and different professions means different needs. The term "pro" camera is mostly used by amateurs, "pro" simply used a tool that fit their needs. Many people use a car professionnally but would you call a car "pro" ? Cars are with more or less luxury, power, confort, cargo load, reliability, but there is no "pro" category.
The same goes for cameras, most of the professional photographers I met use APSC SLR cameras because your average "pro" photographer doesn't earn that much from this profession. FF cameras are becoming increasingly propular among wedding photographers because of better low light ability and (usually) better AF, but sport photographers in fact are not that all for FF, Canon's high end is still APS-H and those photographers see it as an advantage over FF (better reach)
Other specialities (Architecture, Landscape, Fashion) were considering 35mm film as low end during film days. Now most are using digital (not always FF) SLR because of cost issues and the fact that imagge quality is much higher than during film days. But MF and LF are still considered higher end.
Journalism is in a crisis and most photo-journalists are struggling to make a living of it. You would be surprised to see how many of them are using Canon 7Ds and Nikon D300(s) and older APSC cameras.
Art photography which is the domain I'm most interested in, have not given up on film, only a minority of the artists I have attended exibitions are using digital. Now when you look at what they are using, it ranges from Lomo 35mm film toy camera with outdated film, or hand made pinhole cameras to the largest Large Format camera they could find (I believe the negatives from this artist were A4 sized, anyway the massive print were detail porn)
So at the end of the day, saying "FF is pro", is showing that you don't much about contemporay photographical landscape. In fact, the people who own the most gear are weathly amateur who buy cameras instead of exepensive cars (why not ?) Leica is the paramount of that, many artists are still using their film cameras, but Leica makes a livng from vey wealthy amateurs. And that's not to say anything against Leica, since they are still making some of the very finest glass around.