Originally posted by emr I find it VERY hard to believe that something like Citigroup would publish market and company analysis based on some vague rumors. No way.
I can say
with authority that the reseawrch piece itself is legit.
The
commentary may or may not be actual fact. Note the writer states Hoya PLANS to release a mirrorless camera. It doesn't say when, or what stage of development such a product may be in.
The "distinct" reference certainly sounds like Hoya/Pentax - finding little niches, filling them with a few hundred thousand units and extensively reusing exiting technologies to lower the technology unit costs.