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08-03-2010, 03:14 PM   #1
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OK - so who is buying Pentax?

Per the purported Citigroup analysis, Hoya will sell Pentax as soon as possible. For all we know the deal is complete but not announced until photokina. Perfect timing.

http://www.mirrorlessrumors.com/wp-content/uploads/2010/08/Hoya-SBJ-2010-08-03.pdf

So on with the speculation .....

1. A direct competitor. Sony in desperation? Panasonic moving up from m43?

2. A company on the fringe of the SLR makers. Samsung? Sigma?

3. Photo-but-not-camera company. Tokina? Epson?

4. Consumer electronics but not photo company. JVC?

Just off the top of my head - no research.

Perhaps there will be a very, very big announcement in Koln.


Last edited by glanglois; 08-03-2010 at 03:15 PM. Reason: typoh
08-03-2010, 03:18 PM   #2
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There are different opinions on how to interpret business talk found in the linked PDF. Some think they express their wish to keep Pentax since it has turned profitable now, as opposed to your guesses.

Pentax is doomed anyway so we can worry not
08-03-2010, 03:18 PM   #3
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I bet on McDonalds.
08-03-2010, 03:38 PM   #4
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This is a nonsens thread.

08-03-2010, 03:42 PM   #5
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Did you read the document?
08-03-2010, 03:47 PM   #6
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Where does it say anywhere in that document that Hoya is selling Pentax?
It explicitly says: "Hoya plans to release a mirrorless camera under Pentax brand that is distinct from models already on the market." How would they release a mirrorless camera under the Pentax brand if they didn't own the Pentax brand?

Pentax is making them money, so why sell?
08-03-2010, 03:48 PM   #7
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Just a matter of time since the beginning, isn't it?
08-03-2010, 03:51 PM   #8
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Glanglois,

This is the topic you should look at : https://www.pentaxforums.com/forums/pentax-news-rumors/109596-pentax-evil-comming.html



08-03-2010, 03:53 PM   #9
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In the doc it's

QuoteOriginally posted by Votesh Quote
Where does it say anywhere in that document that Hoya is selling Pentax?
It explicitly says: "Hoya plans to release a mirrorless camera under Pentax brand that is distinct from models already on the market." How would they release a mirrorless camera under the Pentax brand if they didn't own the Pentax brand?

Pentax is making them money, so why sell?
at the bottom of page four, under Risks.

Others with investment experience may comment. I think the reasons to sell are very clear: Hoya does not like low margins, small market share, and small profits for a lot of work. Not their style. And it's often easier to sell a profitable business ....
08-03-2010, 03:54 PM   #10
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I did - that's where I saw the pdf.

QuoteOriginally posted by Miguel AB Quote
Did you read it?
08-03-2010, 03:58 PM   #11
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QuoteOriginally posted by glanglois Quote
at the bottom of page four, under Risks.

Others with investment experience may comment. I think the reasons to sell are very clear: Hoya does not like low margins, small market share, and small profits for a lot of work. Not their style. And it's often easier to sell a profitable business ....
A risk section such as this is pretty much standard for any publication or article aimed at potential investors. Risk of sale is almost always included.


Steve
08-03-2010, 04:11 PM   #12
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More empty chatter.
08-03-2010, 04:24 PM   #13
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Right

QuoteOriginally posted by stevebrot Quote
A risk section such as this is pretty much standard for any publication or article aimed at potential investors. Risk of sale is almost always included.


Steve
But this wording does not speak of the risk of sale of Hoya. At least I didn't catch it.

The risk is that Citi's evaluation of Hoya's target share price will be incorrect if Hoya does not divest itself of Pentax sooner rather than later.

The target price appears to apply to Hoya's current fiscal year.
08-03-2010, 04:27 PM   #14
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There is an or in that statement in the risks section.

Hoya has owned Pentax for 3 years now. They have turned it into a profitable company that is becoming more profitable according to that analysis. If they didn't like small profits why would they have bought Pentax to begin with?

According to that analysis they're planning on releasing a mirrorless camera. That would have been a ton of work invested in whole new camera system. A system that could fail, and is entering a markent in which several competitors already have a leg up on them. Seems to me like that is a terrible idea if they are trying to sell the Pentax division.

Also, why would they have merged the whole of the Pentax corporation into Hoya if they planned to sell the camera division of Pentax off as soon as possible?

By all means it could be true. I'm no investment or business whiz.
08-03-2010, 04:38 PM   #15
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Good questions.

Possible answer: medical imaging is a good fit. Merging Hoya and Pentax healthcare units creates a new division with a larger market share and a more efficient sales and support structure.

Consumer camera division needed to be straightened out with better financial management and a healthy investment in new products. Fix it up and prepare it for sale. The old Pentax had little money for new products so it wasn't very valuable in itself. Hoya knows the photography enviroment well enough to know what needed to be done with the camera unit.

Sounds like a perfectly reasonable plan. Apparently, only to me. Sigh ....
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