Originally posted by falconeye Again, let me repeat that this wasn't meant to launch yet another FF vs. APSC discussion.
C'mon Falk, you should know by now that
everything on PF is an APS-C vs FF debate
Quote: It was about Pentax communication strategy in a situation where it becomes likely that the entire APSC dSLR market will move full frame some day (partly to counteract the SLDs).
Many expect or expected Pentax to say something about full frame at Photokina 2010. My News is that they don't plan to do so. And my proposed discussion is about the consequences of said silence. Not the benefits of APSC or FF...
Those who expected Pentax to make an announcement of this sort do not understand how Japanese businesses operate. They are not open about what they do except amongst others within the industry, but never with their clients (you and me). The CEO of Nikon was publicly saying they would not release a FF Nikon until
literally 2 weeks before the announcement of the D3 in August 2007. Pentax will not announce a FF camera until at the very least they have a mockup to display under glass.
Quote: Btw, I think that Pentax can wait for launching FF until it hits the $1500 price point. But I think it has to communicate this. Btw, I have reason to believe that Tokyo has ongoing full frame activity which isn't communicated even to other Pentax country organisations.
I agree that it would help Pentax's image to announce that there
will be a FF in the future, but that's not how the guys in Tokyo see it.
As for communications with their international outlets, these are kept to a need-to-know basis. I've spoken to enough people who work for these companies to know that they are nothing more than sales departments. If a FF were to be released in 2011 (but not announced at Photokina), none of the international Pentax groups would know about it. I would venture a guess that the heads-up time is something like 6-8 weeks, enough time to get the sales brochures translated, the website redesigned and notify the big camera outlets to create a new item # and send them pics to prepare their own preorder pages.
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