Originally posted by Christopher M.W.T Look what Pentax really needs more than FF is better accessories.
Today I was playing with a Canon 580EXII flash, which here in Australia is at a similar price point to the Pentax AF540GZ and wow what a difference.
The AF540GZ feels like flimsy plastic whereas the 580EXII feels like a professional unit well worth the money, has environmental seals, feels solid, tight and well worth its money.
The 540GZ looks pathetic by comparison.
Where does the money come from to fund R&D into accessories? Selling two of the most inexpensive cameras on the market isn't going to add much to your R&D budget.
Nikon and Canon have cash machines in their FullFrame cameras, both companies make good profits off of the cameras. That makes investors happy but also funds R&D, marketing, etc. R&D develops better autofocus, flash systems, you name it.
I don't understand the rancor against FullFrame. If certain forum members aren't interested in it then they don't have to buy it. Hoya/Pentax needs a premium system to help bring in more profits. The 645D was a start, but it's still the cheapest Medium Format Camera out. Even at $11,000.
The Pentax product line up won't change that drastically after Photokina. From what I've read:
K-X- $500
K-R (EVIL) - Under $1,000 (K-R with lens<$750?) A lot of competition from Sony, Samsung, Olympus & Panasonic. Price wars will keep it in the ballpark of the other manufacturers.
K-7 - Fills mid-range spot of K200D, $800.00
K-5 - Soon to be Pentax DSLR flagship, priced between $1300-$1400 (my guess).
Next step up with Pentax is the 645D at $11,000.
No middle ground between the APS-C line up (all about $1,000) and Medium Format in the $10,000 range. Pentax really needs a decent FullFrame in the middle somewhere. I bet it would have a crop mode for DA lenses. A tele-converter would give APS-C DA lenses FullFrame sensor coverage. No one loses out.
Canon and Nikon both produce APS-C and FullFrame cameras. The 645D Medium Format shares a lot of DNA with the K-7, tweaking the K-7 (or upcoming K-5) to work with a FullFrame sensor won't break the bank. Hoya/Pentax can support all three systems with well thought out product development shared among three platforms.
Whatever products Hoya/Pentax bring out they need to advertise. Where's the sense in having a great product if no one knows about it? Good advertising pays for itself with increased sales. Advertising isn't cheap, I hope Hoya keeps investing in Pentax. It will pay off.