Originally posted by civiletti Perhaps the answer is in the relative sales volume of the K7 and Kx. A camera with the features and build of the K7 should sell better. Perhaps the sensor contribution to IQ turned buyers away - It did me.
Given that thinking, the high-price autos/sound systems/etc. should outsell the more pedestrian models. They don't. There's a reason that the price-conscious crowd are frequently the "mass market".
In most consumer products, large unit sales are found at the middle of the price range or (perhaps more likely) more toward the bottom.
Look at how many D40s Nikon flogged for USD $449-$500. Costco put pallets of them at the end of the camera aisle. I still read posts in which rather uneducated owners are singing the praises of that camera - usually based on its low price.
I don't think Nikon sold as many D300.
But yes, I am aware that the D90 is still selling well at USD $900 or so, body only. But I expect that world-wide sales of the D90 are still less than the D3000 and D5000 combined (splitting the lower price market).