Originally posted by pentax07 If I was a camera company, I would want my stuff out there, to show how much better it is than anything else. Getting the Pentax faithful to dump their K10D bodies for the K??, or enticing us to purchase an extra body is a smaller market than bringing new users into the fold.
AND, the three new 2.8 lenses, if of similar quality to other Pentax lenses are quite a good range for the wedding and portrait photographer.
I would hope that an announcement would come very very soon and that an event similar to the one sponsored by Nikon in Tokyo earlier this week is an absolute necessity in the battle to win market share.
Pentax does NOT have a good reputation in the wedding and portrait photography industry....that's why most people are shooting Nikon and Canon.
And certainly, the D300 and D3 are much sturdier cameras than the K10D (which I own and love), so if Pentax desires any part of the pro market, they will need to act fast and with something as good in quality and features as the K10D, but much, much better, because that's what the consumer wants.
We can argue all day over LBA, CBA (camera buying addiction) and all of that, but the fact of the matter is that for many people, 'upgrading' every 2-3 years (or even sooner in some cases) is the norm and the only way a company will survive in the 21st century.
Just one human beings opinion
I would think that a lot of people are now beginning to use Pentax in the wedding and portrait photography biz. Pentax certainly have the wonderful glass for that.
It's in sports photography that Pentax suffers a bit. Of course, this is all due to the general lack of long, fast glass. Third-party manufacturers aren't also helping the cause, seeing as to how Sigma pulled production of it's 70-200 2.8 lens.
Part of a system's appeal is glass, and the reason why I bought into Pentax for the first time is the usability of old glass for a ~$1000 DSLR (at the time), as well as the Limiteds. Even if a company has 5 different DSLRs selling concurrently, with 5 replacements due out in the coming 2 years, without the glass, a lot of people won't buy into the system. At the very least, sales of models marketed to the advanced hobbyist and pro would stink.
So as much as all of us here would love an announcement of a new higher-end DSLR suited for pros (then again, I'd think the K10D is already capable of being a pro camera, and some are using it as such), that camera wouldn't sell much to it's intended market if the glass isn't there. The old timers with a collection of lenses would buy it, but without glass, that camera won't entice prospective new Pentax users to buy that.
So, Pentax really needs to release those lenses ASAP. Also, it wouldn't hurt them to re-issue the FA/FA* line as a stopgap measure.