Originally posted by Aristophanes Not WR. DA L. Modest apertures. Very low prices. 1 prime, 1 zoom, maybe another.
Hint to those of you looking for FF. Pentax looks to be releasing what I will term "non-investment glass" all DA L.
from what I hear, the K-5 is a modest K-7 upgrade, the K-r as well. If you're looking for fast glass or WR, not there, not from Pentax. My read is pretty simple: until they see the FF sensors and price points and can see a way into that game, little "investment glass" will be forthcoming. Their line is mostly done for the APS-C crowd. What is coming out is inexpensive "filler" glass for the consumer crowd.
that would be terrible.
when every other camera maker in the world will be showing progress at Photokina, Pentax will be showing their commodification and desperate appeal to the mass market. it may not be the intent of such a move, but trust me, that will be the narrative.
current pentaxians will suddenly feel like they've invested in a "no-investment" brand, and want nothing to do with the new "L Pentax". have you ever held a DA - L lens? far from inspiring, especially considering how well-built Pentax bodies and lenses have been thus far. the L will stand for something else.
taking all their lenses to their basest level, will murder the image of Pentax as a high-quality enthusiast niche brand, and will transform it (fully) into a "discount" brand. even if sales erupt, selling at Wal-Mart and Best Buys, the prestige will be gone.
as a pentaxian, i really hope you're wrong, even if it brings Hoya tons of money, I'd personally rather see Pentax go the (admittedly much harder) way of Leica than of Radio Shack.
if Pentax does indeed go this route, they must temper it with something truly competitive and upmarket. the K-7 Super Duper and 645D alone won't cut it.