Originally posted by creampuff DA 35mm f/2.4 AL is the new kit prime lens...
Why the frown? This is a BRILLIANT idea!
Bundle a small, high IQ (I am presuming) prime with the kit and give people a new photographic experience. The f/2.4 aperture is faster than the DA Limiteds and one to two stops better than a cheap zoom. Pentax has given new DSLR users better lowlight performance through the simple expedient of giving them a faster lens. Furthermore, this plays to the brand's strengths -- a company for prime shooters who care about IQ. Now it is apparent why the FA35/2 was switched out of production; this is no doubt a re-jigged version of that item.
Unfortunately it is not a 28mm, which would have made a lot more sense in the lens line-up. No doubt this new kit prime will eat sales of the DA35 Limited.
Better yet, we see from that page that the FA43 will be kept in production, in silver no less! All the full-frame rumour geeks will love this!