Originally posted by stanleyk I see no mass movement towards Full Frame as an industry standard.
I agree. At least since the Hoya takeover, Pentax has said only one thing about FF: "NO!". Yet, everytime a new annoucement is anticipated, some here insist that it will be a FF. When the announcement materializes and it isn't a FF, they are dissappointed and immediately begin speculating that the next camera MUST be a FF, or Pentax is doomed.
I think that Pentax can thrive as an apsc-only camera maker. They aren't going to erode C & N's markets significantly, any time soon. A FF camera would be a very expensive development project and, seriously, how big of a market is there for FF and how much of it could Pentax expect to capture?
I strongly suspect that the only reason that Hoya brought the 645D to market is that it fits into a market that Pentax traditionally had a place in, C & N are not in that market, and, probably most importantly, its development had already been paid for. It probably took very little development money to put the finishing touches on it.
Paul Noble