Originally posted by Blue The Best and Most economically Successful are mutually exclusive.
Not if you're a McDonald's shareholder, employee, supplier, or creditor, they are not.
The only false assumption is the insistence of YOUR perspective. Just because YOU say a relationship is mutually exclusive does not mean that this is true for ALL perspectives.
When someone disagrees with you in an argument, it's because you cannot escape from your own circular reasoning. Just because you think they are mutually exclusive, doesn't mean they are.
An economist cuts through that by looking at where people vote with their $$$. By economic stats, the Big Mac is the best hamburger ever because it probably returned more profit to more shareholders than any other burger in history. I cannot ever get consensus on whether it tastes the best, but that's a moot subjective. It sold the best. It sold the best even if all 5 million who bought it thought it tasted like crap. 1,000 year from now is someone is doing a thesis on food habits of our generation, and they want to write their piece on the best hamburger, if the #'s are still around, they'll easily be able to say which hamburger was the best over the last 20 years, and prove it using sales data, because you will not be around to argue with them.
Why do you think marketers religiously use the terms best-selling or best-in-class rather than simply the best? Because they can defend themselves against false advertising by rolling out sales data or checklists of comparative features per pricing unit. You can argue until you are blue about the term best being subjective and mutually exclusive, and the guy holding McD stock merely looks at his 20 year profit return to know better.