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09-20-2010, 03:08 PM   #1
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Pentax: new agency in the USA for Brand awareness

This news seem good news for Pentax in the USA
QuoteQuote:
PENTAX SELECTS NEW DIGITAL AGENCY PARTNER TO INCREASE BRAND AWARENESS THROUGH INTEGRATED MARKETING INITIATIVES

DENVER, CO (September 17, 2010) PENTAX Imaging Company announced today that it has retained The1stMovement (T1M) as Digital Agency of Record (DAOR). The agency, recognized for its award winning digital campaigns, will furnish strategy, creative, media planning and buying, as well as production services across various online and offline platforms.
“The1stMovement’s breadth of agency services and innovations in digital media are well-aligned with PENTAX’s growth and direction,” said Ned Bunnell, President, PENTAX Imaging Company. “Digital marketing plays a vital role in our overall marketing and advertising strategy. The1stMovement is right-sized and perfectly situated to help us reach our goals.”
“T1M is thrilled to have been awarded agency responsibilities for PENTAX Imaging Company,” said Ann Van Orsdel, President of The1stMovement. “We look forward to applying the most innovative digital solutions to support the newest product lines. As an agency partner, it’s our job to bring out the best of the brand and we couldn’t have found a better fit than PENTAX.”

Among the reasons for selecting T1M as AOR, PENTAX sited T1M’s ability to unite outstanding creative with digital technology, along with its proven track record of success. Recently, the agency earned a variety of prestigious awards, including the Webby Award, Stevie Awards, ADDY Award, Horizon Interactive Award, Communications Arts Award and many more. Further, the agency was named by the Los Angeles Business Journal as “2010 Best Places to Work,” and the Denver Business Journal as a “Top Advertising Agency.” Another milestone was reached recently, when T1M earned multiple ranks within the 2010 Inc. 500|5000 list of America’s fastest growing companies early in its fourth


09-20-2010, 03:10 PM   #2
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Hope they're not the ones that suggested the Pentax USA Youtube videos for the K-R & K-5
09-20-2010, 03:35 PM   #3
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https://www.pentaxforums.com/forums/official-pentax-news/114793-pentax-select...awareness.html (duplicate)

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