Originally posted by FullertonImages I don't understand how people expect to get ground breaking technology for less than the entry price of the last camera that wasn't even close to leading the current technology. The K-5 is every bit or more the equal to the 7D or D300s, and should be priced accordingly.
Being Pentax, You cannot sell an even much better Camera technically, at the same price from a larger named rival than a lesser one. The only way for Pentax to win new users to the K-5 over the D7000, D300, & 7D & 60D is to offer it a lesser price with more features.
It's the same for any small company, you have to give more bang for buck, or you simply won't sell.
Pentax need to do the numbers, but my gut would say if you don't undercut the D7000 the extra profit you make from the people that do buy at the full RRP, will not come close to the amount you would gain if you sold it for the lesser price than the D7000.
It's a matter of either selling few @ full profit, or more at a lesser profit.... I have no doubt the latter is a much smarter way forward for Pentax to make more money of the K-5.