best pentax commercial yet!!! love it

redpigeons · 10-12-2010, 08:17 PM

I don't know about you the macro video thing looks super fun! for $200 I might get it just for fun.
it is not DSLR its should not be a DSLR.
its a cool gadget

I do want a pentax point and shoot that it is Leica D lux 4 style. wide fast lens and kick-ass DR
since Ned Bunnel likes that camera so much why not make one. kind of an high end P&S

kittykat46 · 10-12-2010, 08:54 PM

I prefer the 1st Broom Closet K-5 video

uccemebug · 10-12-2010, 09:09 PM

Originally posted by kittykat46

I prefer the 1st Broom Closet K-5 video

Well for hilarity, yeah.

Originally posted by redpigeons

I do want a pentax point and shoot that it is Leica D lux 4 style. wide fast lens and kick-ass DR since Ned Bunnel likes that camera so much why not make one. kind of an high end P&S

Yes, better p&s! Something built like the W80 with a prime lens, perhaps? 8^)

sjwaldron · 10-12-2010, 11:18 PM

Excellent piece of marketing. The W90 is like a gateway drug to a Pentax DSLR with WR, so by promoting the cheapest point of entry into Pentax land they get a new group of users who may one day consider a higher end product and have hopefully positive thoughts about that W90 they bought. Most people start out small and work their way up. I personally started out with a 2MP digicam around 2002, now into more advanced tools like the K-7 and WR lenses.

JohnBee · 10-12-2010, 11:26 PM

Looks great!
Hope to see more for the K-r and K-5 systems.
Pentax really has to start assuring people of their product advantages if they want to convince them to buy Pentax over the competition.

creampuff · 10-13-2010, 12:09 AM - **1 Like**

Interesting ad promoting the Optio W90. Unfortunately nice advertising cannot salvage a camera that has mixed reviews and so-so image performance. That in a nutshell is the problem with Pentax's range of Optio PnS cameras - interesting design concept, plenty of marketing hype but when rubber meets the road, mediocre actual performance. If only they can make a Canon G12/Panasonic LX3/LX5 killer, then I'll really sit up and take notice.

falconeye · 10-13-2010, 02:29 AM

Originally posted by Ratmagiclady

I suppose there's a flaw there: 'Interesting' just isn't something you can buy, never mind be told to 'Be.'

Better, perhaps?

"We know you're interesting. We made you a camera."

I once said the same. Marketing using imperative mood is one of the worst things you can do, sending customers away. Esp. for a fun product.

Nikon's "I am" campaign therefore does a better job. If Pentax wanted to keep the theme, then

"Only for the Interesting"

could have been an option.

bobmaxja · 10-13-2010, 04:21 AM

Quote:

Why is Pentax focusing so much on it's Optio line ? Are they making so much money on them compared to the DSLR and lenses line ?

Because the market is 10 times bigger. Also here Pentax show an attribute that is different than most other compact . Also this is to improve the knowledge of the Pentax name

gazonk · 10-13-2010, 05:35 AM

Originally posted by falconeye

Marketing using imperative mood is one of the worst things you can do, sending customers away.

I don't think customers were sent away by Apple's "Think Different" campaign, which was pretty much coincident with their return to profitability...

falconeye · 10-13-2010, 05:40 AM

Originally posted by gazonk

I don't think customers were sent away by Apple's "Think Different" campaign, which was pretty much coincident with their return to profitability...

Ok, I agree, my words were a bit strong ...

Most of the time, people don't realize what slogans say. So, "Think Different" or "Be Interesting" have no impact or only the longer word has a subtle influence. But if people realize what a slogan says, the effect turns negative.

Apple's return to profitability was due to their procucts, not slogans. Like Pentax success is one of the good and applauded product properties of the K-x, not colors nor slogan.

Worse even. Pentax has underdog status where underdog has turned cult in some cases. But it always hurts if the entity in question (ie., Pentax) says about themseves they are underdog, cult, cool, different, ... or interesting. Attributes like that must always come from external parties. And now, with that campaign, any such external attribute is loosong impact and credibility.

Imagine how uncool it be if BMW ran a campaign "Be Cool" ...

Tranzistors · 10-13-2010, 06:33 AM

Well, quick searching showed that "be interesting" is not aimed at K-5 or other "professional looking" cameras. It is about customization (k-x colours, lego Optio). I guess it is meant to dispel association "be goofy" (and more than one member of this forum thinks exactly this).

Chwisch87 · 10-13-2010, 08:02 AM

Is this an actual commercial that is going to say ... have a prime time spot?

r0ckstarr · 10-13-2010, 10:30 AM

The W90 is only a good P&S when used outdoors in the sunlight. You take it indoors, or in low light and the image quality is horrible. The camera is auto programmed to raise the ISO in lower light, and doing so results in alot of noise.

That being said, mine has been under water, rained on, had beer spilled on, licked by a dog, in a mud puddle (accident getting out of truck

), at the beach in sand many times, wet with saltwater at the beach, and thrown 5 feet into the side of a wooden cabinet (another accident). And it still works problem free.

I don't care what the ad slogan says. It's the performance of the product that matters. The W90 does the job for a P&S. If I want better image quality than that, ill just use the K7.

**Clarkey** · 10-13-2010, 11:28 AM

This is a bit over the top, but I am amazed that the W90 nearly stood up to vice grips:

You Tube

**jbinpg** · 10-13-2010, 12:19 PM

When I took the company truck into the dealer earlier this year, one of the shop dudes was photographing exterior defects on another vehicle using the macro of an Optio W90. I smiled.

10-13-2010, 05:40 AM	#25
falconeye Veteran Member Join Date: Jan 2008 Location: Munich, Alps, Germany Photos: Gallery Posts: 6,871	Originally posted by gazonk I don't think customers were sent away by Apple's "Think Different" campaign, which was pretty much coincident with their return to profitability... Ok, I agree, my words were a bit strong ... Most of the time, people don't realize what slogans say. So, "Think Different" or "Be Interesting" have no impact or only the longer word has a subtle influence. But if people realize what a slogan says, the effect turns negative. Apple's return to profitability was due to their procucts, not slogans. Like Pentax success is one of the good and applauded product properties of the K-x, not colors nor slogan. Worse even. Pentax has underdog status where underdog has turned cult in some cases. But it always hurts if the entity in question (ie., Pentax) says about themseves they are underdog, cult, cool, different, ... or interesting. Attributes like that must always come from external parties. And now, with that campaign, any such external attribute is loosong impact and credibility. Imagine how uncool it be if BMW ran a campaign "Be Cool" ... Last edited by falconeye; 10-13-2010 at 05:47 AM.

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10-12-2010, 08:17 PM	#16
redpigeons Veteran Member Join Date: Dec 2008 Location: NYC Posts: 943 Original Poster	I don't know about you the macro video thing looks super fun! for $200 I might get it just for fun. it is not DSLR its should not be a DSLR. its a cool gadget I do want a pentax point and shoot that it is Leica D lux 4 style. wide fast lens and kick-ass DR since Ned Bunnel likes that camera so much why not make one. kind of an high end P&S

10-12-2010, 08:54 PM	#17
kittykat46 Veteran Member Join Date: Dec 2007 Posts: 923	I prefer the 1st Broom Closet K-5 video

10-12-2010, 09:09 PM	#18
uccemebug Veteran Member Join Date: Sep 2006 Location: Tokyo Photos: Gallery \| Albums Posts: 962	Originally posted by kittykat46 I prefer the 1st Broom Closet K-5 video Well for hilarity, yeah. Originally posted by redpigeons I do want a pentax point and shoot that it is Leica D lux 4 style. wide fast lens and kick-ass DR since Ned Bunnel likes that camera so much why not make one. kind of an high end P&S Yes, better p&s! Something built like the W80 with a prime lens, perhaps? 8^)

10-12-2010, 11:18 PM	#19
sjwaldron Veteran Member Join Date: Aug 2009 Photos: Gallery Posts: 1,235	Excellent piece of marketing. The W90 is like a gateway drug to a Pentax DSLR with WR, so by promoting the cheapest point of entry into Pentax land they get a new group of users who may one day consider a higher end product and have hopefully positive thoughts about that W90 they bought. Most people start out small and work their way up. I personally started out with a 2MP digicam around 2002, now into more advanced tools like the K-7 and WR lenses.

10-12-2010, 11:26 PM	#20
JohnBee Veteran Member Join Date: Sep 2008 Location: Newrfoundland Photos: Albums Posts: 4,667	Looks great! Hope to see more for the K-r and K-5 systems. Pentax really has to start assuring people of their product advantages if they want to convince them to buy Pentax over the competition.

10-13-2010, 12:09 AM - 1 Like	#21
creampuff Veteran Member Join Date: May 2007 Location: Singapore Photos: Gallery Posts: 3,953	Interesting ad promoting the Optio W90. Unfortunately nice advertising cannot salvage a camera that has mixed reviews and so-so image performance. That in a nutshell is the problem with Pentax's range of Optio PnS cameras - interesting design concept, plenty of marketing hype but when rubber meets the road, mediocre actual performance. If only they can make a Canon G12/Panasonic LX3/LX5 killer, then I'll really sit up and take notice.

10-13-2010, 02:29 AM	#22
falconeye Veteran Member Join Date: Jan 2008 Location: Munich, Alps, Germany Photos: Gallery Posts: 6,871	Originally posted by Ratmagiclady I suppose there's a flaw there: 'Interesting' just isn't something you can buy, never mind be told to 'Be.' Better, perhaps? "We know you're interesting. We made you a camera." I once said the same. Marketing using imperative mood is one of the worst things you can do, sending customers away. Esp. for a fun product. Nikon's "I am" campaign therefore does a better job. If Pentax wanted to keep the theme, then "Only for the Interesting" could have been an option.

10-13-2010, 04:21 AM	#23
bobmaxja Veteran Member Join Date: Mar 2010 Location: Laval, Quebec Canada Posts: 2,171	Quote: Why is Pentax focusing so much on it's Optio line ? Are they making so much money on them compared to the DSLR and lenses line ? Because the market is 10 times bigger. Also here Pentax show an attribute that is different than most other compact . Also this is to improve the knowledge of the Pentax name

10-13-2010, 05:35 AM	#24
gazonk Pentaxian Join Date: Feb 2009 Location: Oslo area, Norway Photos: Gallery \| Albums Posts: 3,746	Originally posted by falconeye Marketing using imperative mood is one of the worst things you can do, sending customers away. I don't think customers were sent away by Apple's "Think Different" campaign, which was pretty much coincident with their return to profitability...

10-13-2010, 06:33 AM	#26
Tranzistors Senior Member Join Date: May 2009 Location: Latvia Photos: Albums Posts: 112	Well, quick searching showed that "be interesting" is not aimed at K-5 or other "professional looking" cameras. It is about customization (k-x colours, lego Optio). I guess it is meant to dispel association "be goofy" (and more than one member of this forum thinks exactly this).

10-13-2010, 08:02 AM	#27
Chwisch87 Veteran Member Join Date: Jan 2009 Location: Atlanta, GA Photos: Gallery Posts: 317	Is this an actual commercial that is going to say ... have a prime time spot?

10-13-2010, 10:30 AM	#28
r0ckstarr Veteran Member Join Date: Sep 2009 Location: Texas Photos: Gallery Posts: 3,507	The W90 is only a good P&S when used outdoors in the sunlight. You take it indoors, or in low light and the image quality is horrible. The camera is auto programmed to raise the ISO in lower light, and doing so results in alot of noise. That being said, mine has been under water, rained on, had beer spilled on, licked by a dog, in a mud puddle (accident getting out of truck ), at the beach in sand many times, wet with saltwater at the beach, and thrown 5 feet into the side of a wooden cabinet (another accident). And it still works problem free. I don't care what the ad slogan says. It's the performance of the product that matters. The W90 does the job for a P&S. If I want better image quality than that, ill just use the K7.

10-13-2010, 12:19 PM	#30
jbinpg Site Supporter Join Date: Mar 2008 Location: Prince George, BC Photos: Gallery \| Albums Posts: 3,546	When I took the company truck into the dealer earlier this year, one of the shop dudes was photographing exterior defects on another vehicle using the macro of an Optio W90. I smiled.