Forgot Password
Pentax Camera Forums Home
 

Reply
Show Printable Version Search this Thread
10-13-2010, 03:34 PM   #16
Senior Member




Join Date: Jan 2009
Location: Austria
Photos: Gallery
Posts: 260
I think their work has improved ... I mean the ads are a looooot better and they are more present, at least what I feel. The Facebook account is more active, the ads aren't boring any more etc. It's a good sign!

10-13-2010, 05:26 PM   #17
Veteran Member




Join Date: Apr 2009
Location: Boulder, CO
Posts: 886
Yeah, Pentax marketing is looking great right now. In addition to that ad, they also have hte same one full page in American Photo, which also has a full page piece on the 645D as one of the "12 Tool That Change The Rules". There's a review of the 55-200 WR in Pop Photo, billing it as the first weathersealed tele kit zoom, which it is. Add tot that all the physical marketing they are doing with billboards and a full train wrap for hte W90, and it looks like they've really got a good thing going.

When the K-7 came out, there were a number of full back coverpage ads for it, and I can assume we'll see the same for the K-5. But none of those were until after it had been out for a bit. So it looks like maybe they've started with advertising it inside the mag before it's release to build up the hype machine. I think they'll be building their image and notoriety, maybe even their market share, a lot in the next year or so.
10-13-2010, 10:05 PM   #18
Pentaxian




Join Date: Apr 2010
Location: Wangaratta, Victoria
Photos: Gallery
Posts: 2,933
Obviously the photo mags are a good place to start, but there are a lot of casual photographers who would never buy a photo mag. (Compare camera sales to mag sales!)
Magazines that need to be covered are in the business and outdoors sectors, and for the coloured K-r, even women's mags (of which there are many!)
I bought my *ist DS because I saw a half page advert in the tech pages of a daily paper - but the advert was inserted by a retailer, not Pentax. It was the first yime I had ever seen a dSLR for less than $1000 (Aussie dollars).
10-14-2010, 06:29 AM   #19
Pentaxian
falconeye's Avatar

Join Date: Jan 2008
Location: Munich, Alps, Germany
Photos: Gallery
Posts: 6,862
QuoteOriginally posted by r0ckstarr Quote
We should get a thread going where everyone can scan the Pentax magazine ads, new or old and post them up. Or would that be a copyright violation of some sort?
Any scanning advice for this ad?

(2 years old, DA*300 on a film full frame body)

10-14-2010, 06:36 AM   #20
Pentaxian
falconeye's Avatar

Join Date: Jan 2008
Location: Munich, Alps, Germany
Photos: Gallery
Posts: 6,862
QuoteOriginally posted by rod_grant Quote
the advert was inserted by a retailer, not Pentax.
In Germany, retailers earn ad points with Pentax (I believe by every user registration). So many ad points then translate into Pentax covering half of the ad costs up to amount x. This produced some marketing presence in the country. A little bit more in cities with successful Pentax dealers. I even heard a story about one dealer planting a Pentax ad opposite to a competing dealer's shop in a neighbor city -- and subsequent turmoil

I'm not sure if this program is still in place. But I guess so.
10-14-2010, 06:36 AM   #21
Forum Member




Join Date: Mar 2010
Posts: 57
I think the ad looks so old fashioned......just my opinion.

Actually, it's the exact same look as their K20D/K200 ads.
10-14-2010, 08:59 AM   #22
Veteran Member




Join Date: Apr 2009
Location: Boulder, CO
Posts: 886
QuoteOriginally posted by falconeye Quote
Any scanning advice for this ad?

(2 years old, DA*300 on a film full frame body)
Not bad for being on an FF. The corners look good, was it cropped at all? What's with the ghosting/halo/CA above the bus outline?
10-14-2010, 10:19 AM   #23
Loyal Site Supporter
dadipentak's Avatar

Join Date: Jul 2008
Location: Baltimore, Maryland
Photos: Gallery
Posts: 10,073
QuoteOriginally posted by imtheguy Quote
Not if its for journalistic purposes. In any case, can you imagine how Pentax could step on their PR crank any more than they usually do by making us take down their own ads posted for more eyes to see?
Ouch!

10-14-2010, 10:32 AM   #24
Pentaxian




Join Date: Aug 2007
Location: Madison, Wis., USA
Posts: 1,510
I finally saw that ad in a magazine this week. And I don't like it. Looks rather clumsy and very '80s ... or maybe '70s. Should be a Spotmatic ad, perhaps.

The earlier work for K-7 and K-X were generally of a much higher caliber - fresh, lively, engaging. Very sorry to see the quality move backwards. But probably, maybe, better than none at all.
10-14-2010, 10:33 AM   #25
Site Supporter




Join Date: Sep 2009
Location: Texas
Photos: Gallery
Posts: 3,393
QuoteOriginally posted by falconeye Quote
Any scanning advice for this ad?

(2 years old, DA*300 on a film full frame body)
You need a big scanner.
10-14-2010, 11:42 AM   #26
Pentaxian
falconeye's Avatar

Join Date: Jan 2008
Location: Munich, Alps, Germany
Photos: Gallery
Posts: 6,862
QuoteOriginally posted by FullertonImages Quote
Not bad for being on an FF. The corners look good, was it cropped at all? What's with the ghosting/halo/CA above the bus outline?
Just looked up the original. No cropping except for the black masked part from the scan.

The luminance contrast is pushed a lot. The original looks more film like, but also dark and with wrong colors The pushing revealed a mild ghosting from what must be shake from pushing the trigger or so. Can also be a reflection in the film emulsion layers. Or whatever. It wasn't noticeable before pushing the film. And the highlights were pushed 1 stop, but darks were pushed 3 stops I guess.
Reply

Bookmarks
  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
pentax, pentax news, pentax rumors
Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
What? Pentax is marketing? techmulla Pentax News and Rumors 42 12-17-2010 11:34 AM
The age of the average Pentax owner? Pentax Marketing. Peter Zack Pentax DSLR Discussion 117 04-12-2010 05:16 PM
PENTAX ... Marketing? Adrian Owerko Photographic Technique 4 08-28-2009 06:10 PM
Pentax marketing lurchlarson Photographic Technique 13 12-10-2008 12:14 PM
New Pentax Marketing?! codiac2600 Pentax News and Rumors 49 11-30-2007 08:28 PM



All times are GMT -7. The time now is 03:20 PM. | See also: NikonForums.com, part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
register
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]
Top