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10-15-2010, 04:59 AM   #1
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Pentax 645d an editors choice 2010

AMERICAN PHOTO MAGAZINE NAMES PENTAX 645D AN EDITORS CHOICE 2010


THE LONG-ANTICIPATED MEDIUM-FORMAT DIGITAL SLR TO APPEAR AT PDN PHOTOPLUS 2010 AND WILL SHIP TO THE UNITED STATES BY DECEMBER

More information is available here: www.pentaximaging.com and product images are available here: Press Image Vault

GOLDEN, CO. (October 12, 2010)…PENTAX Imaging Company confirmed today that the long-anticipated PENTAX 645D medium-format digital SLR camera will ship to select U.S. dealers and pre-order customers by December 2010 in very limited quantities. PENTAX also announced that the camera has received an AMERICAN PHOTO MAGAZINE EDITOR’S CHOICE 2010 award in the November/December issue.

In the current issue, AMERICAN PHOTO magazine states that “PENTAX’s first medium-format digital camera is a bombshell, delivering 40-megapixel image quality for radically less money than comparable medium-format systems. How does it do this? By borrowing core technologies from the APS-C-format PENTAX K-7 DSLR. In fact, it will seem instantly familiar to any PENTAX DSLR owner.”

The article goes on, “The 645D’s gigantic 44x33-millimeter Kodak CCD boasts two-thirds more pixels than a full-frame 24-megapixel DSLR and produces 23x30-inch native image size at 240dpi, ideal for big prints. The body itself offers superb balance and ergonomics, a light but tough magnesium-steel alloy frame with extensive weather sealing, and automatic sensor-dust cleaning, a first in a medium-format digital camera. It also features built-in automatic correction for a given PENTAX 645 lens’s optical characteristic.”

The PENTAX 645D medium-format digital SLR is among “12 TOOLS THAT CHANGE THE RULES” and that “of all the hundreds of cameras, lenses and accessories released over the past year…these are the ones that matter most – the true innovations in the field.”

Along with the 645D, PENTAX Imaging Company also will ship the smc PENTAX-D FA 645 55mm F2.8 lens, the first model of the smc PENTAX-D FA 645 Series.

Previously announced camera and lens features and specifications follow in the associated fact sheets.

The PENTAX 645D (body only) will ship in December 2010 for the price of $9,995.95 USD. The smc PENTAX-D FA 645 55mm F2.8 lens will ship at the same time for $1,199.95 USD.

Along with the purchase of the PENTAX 645D, each new owner will have prioritized access to:

• A dedicated team of US-based PENTAX 645D specialists to answer 645D customer service and product questions (Monday – Friday 7:30am-4:30pm Mountain Time - holidays excepted)

• Automatic enrollment in the PENTAX PROFESSIONAL SERVICES Program offering access to various medium format lenses and accessories. More details:
PENTAX News and Press Releases - Official PENTAX Imaging Web Site

There are limited ways to experience or test drive the PENTAX 645D prior to purchase:

• The camera will be displayed in PENTAX Booth 612 during PDN PHOTOPLUS EXPO from October 28-30 at the Jacob Javitz Center in New York City. Show details and registration information is available here: PDN PhotoPlus International Conference + Expo | PhotoPlus Expo

• Anticipated select retailers* that will offer the PENTAX 645D camera in-store by December 2010 (and may accept pre-orders on the camera body and lens) include:

Ace Photo
44710 Cape Ct. Suite 122
Ashburn , VA 20147
703-430-3333
Ace Photo

B&H Photo Video
9th Ave. @ 34th St.
New York, NY 10001
800-606-6969
B&H Photo Video Digital Cameras, Photography, Camcorders

Adorama Camera
42 West 18th Street (Between 5th & 6th Ave.'s)
New York, NY 10011
800-223-2500
Digital cameras, all other cameras and everything photographic from Adorama Camera

Samy’s Camera
431 S. Fairfax Ave.
Los Angeles, CA 90036
323-938-2420
Samy's Camera | Digital, Cameras, Video, Camcorders, Photography, Electronics for Professionals and Consumers

*Retailers subject to change.

The camera and lens also are also available for purchase on the official PENTAX Online Retail Store: PentaxWebstore - Home




PENTAX News and Press Releases - Official PENTAX Imaging Web Site

10-15-2010, 10:34 AM   #2
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jogiba,
thanks for sharing. Seems to me this is a big deal. Now Pentax is not just an also ran DSLR company, but a company that may well become number 1 in Med Format and has a fine line of dslrs. A way for the company to reintroduce themselves to the consumers.

Thats an interesting quote where it says, "available in very limited quantities." as in you have to be special to get one of these :-)

Congrats to Pentax and Hoya staff!!!!
10-15-2010, 10:58 AM   #3
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Sick! Pentax is out there killin it lately! I'm excited to see where things go for them. I think they're playing a very good game these days.
10-15-2010, 11:33 AM   #4
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The Times They Are a-Changin'

Are HOYA making Pentax the new Bob Dylan of digital capture photography?
Discuss!!

10-15-2010, 11:53 AM   #5
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What i miss are all the doom and gloom predictors for Pentax. the forums just aren't the same anymore. I think they may have moved on to predicting the end of DSLRs next year. whatever floats your boat i guess
10-15-2010, 03:44 PM   #6
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QuoteOriginally posted by philbaum Quote
What i miss are all the doom and gloom predictors for Pentax. the forums just aren't the same anymore. I think they may have moved on to predicting the end of DSLRs next year. whatever floats your boat i guess
Yup. I'd agree. They've gone on to predicting that EVILs will kill DSLRs in the imminent future.
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