A Pentax phoenix rises

**robbiec** · 10-19-2010, 01:33 PM

Saw this over at Pentaxuser.co.uk

Pentax new range of DLSR and compact cameras

Is this the start of a fightback in Europe or at the very least in the UK?
Discuss...

Parallax · 10-19-2010, 01:44 PM

At first I didn't realize it was a press release.
I thought for minute there that Pentax was actually advertising.

**robbiec** · 10-19-2010, 01:51 PM

Well we have a statement of intent to quadruple marketshare over 3 years. Could well be that Pentax's market share is sub 1% in the UK and the head honchos in France want them to buck up a bit...

glanglois · 10-19-2010, 02:30 PM

Bold words indeed! It's hard to believe that they'd make that statement publicly without some dramatic moves in products and marketing in the funnel.

Question: is Hoya conservative enough that we should accept those words at (roughly) face value?

davebris33 · 10-19-2010, 02:43 PM

Here in the UK I have seen LOADS of adverts lately, in shops, a-boards and displays outside shops, online retailers really pushing pentax and loads of big posters and magazine adverts, cant believe it really!

I think HOYA has done a good job lately and long may it continue

sjwaldron · 10-19-2010, 02:44 PM

I'm not sure what about the K-r and K-5 are bold as they said... They are far from a risk considering the K-x and K-7 before them. Maybe the asking price of the K-5 (in the usa) is a little bold, but not in a good way. haha

lurchlarson · 10-19-2010, 03:07 PM

Originally posted by davebris33

Here in the UK I have seen LOADS of adverts lately, in shops, a-boards and displays outside shops, online retailers really pushing pentax and loads of big posters and magazine adverts, cant believe it really!

I think HOYA has done a good job lately and long may it continue

Wish I'd see that over here. Ads in PopPhoto only go so far. What Americans need is to see TV advertising during prime time. That and celebrity endorsement. Working pretty well for Nikon, why not Pentax. (It disgusts me that I actually believe the suggestion might work).

**robbiec** · 10-19-2010, 03:13 PM

Originally posted by davebris33

Here in the UK I have seen LOADS of adverts lately, in shops, a-boards and displays outside shops, online retailers really pushing pentax and loads of big posters and magazine adverts, cant believe it really!

I think HOYA has done a good job lately and long may it continue

And the retailers seem to be following suit, Parks & Clifden have heavy Pentax adverts in a couple of magazines I got this month, full pagers with the whole range listed from the K-X through to the 645D and some of the Pn'S range as well. SRS had their open day last week so it does seem that they have a bit of advertising budget to play with in the UK. Even Jacobs have started shifting Pentax's as well, must send an email to Damien Demolder of Amateur Photographer asking him if he is going to put a big announcement up on their website as they did when Jacobs announced that they were stopping Pentax sales...

inferno10 · 10-19-2010, 05:18 PM

I propose a 30-second spot featuring the broom closet duo.

- Jason

creampuff · 10-19-2010, 06:19 PM

The new Pentax Optio RZ10 mentioned in the press release is actually quite nice...

Smeggypants · 10-19-2010, 06:46 PM

Originally posted by inferno10

I propose a 30-second spot featuring the broom closet duo.

- Jason

ROFLMAO!!!!!!

Actually they were so crap it might have the reverse effect. but NOT 30 seconds. 10 seconds MAX. That's all peeps will be able to stomach!!!

**jbinpg** · 10-19-2010, 09:44 PM

I remember the early 1980s Pentax glossy poster with the LX, 645 and 67. That was a great advert. May those glory days return!

kales · 10-19-2010, 10:26 PM

Hope Hoya won't cage pentax phoenix. Hoya had a layoff of pentax in 2009. And I didn't see any invest into pentax by HOYA.
Maybe it's better for pentax to be sold to others. Hoya bought pentax because its medical equipment optics business, not for camera.

Stefan Carey · 10-19-2010, 11:25 PM

Originally posted by robbiec

Saw this over at Pentaxuser.co.uk

Pentax new range of DLSR and compact cameras

Is this the start of a fightback in Europe or at the very least in the UK?
Discuss...

Publicly announcing a target tells me they have changed their marketing tactics, and have a new found confidence in their market niche, as exemplified by the K-x and the new 65D, and more recently the K-r and K-5.

To complete the picture, I would hope that Pentax users (like us) spend just a fraction more time (if we can spare it) on the other camera review sites and blogs and counter the long standing blind spots of reviewers where they obviously have not even held the camera. I have set up a Google news news alert to keep an eye on what is being published. (I must be crazy as I am in no way associated with Pentax, I just like their products, and the idea of David beating the crap out of Goliath with a better DLSR.)

**robbiec** · 10-19-2010, 11:57 PM

You mean like truthful & honest guerrilla viral marketing by Pentax fans

10-19-2010, 01:33 PM	#1
robbiec Site Supporter Join Date: Feb 2009 Location: Cork Photos: Albums Posts: 1,882	A Pentax phoenix rises Saw this over at Pentaxuser.co.uk Pentax new range of DLSR and compact cameras Is this the start of a fightback in Europe or at the very least in the UK? Discuss...

10-19-2010, 02:43 PM	#5
davebris33 Senior Member Join Date: May 2008 Location: Bristol UK Photos: Gallery Posts: 140	advertising Here in the UK I have seen LOADS of adverts lately, in shops, a-boards and displays outside shops, online retailers really pushing pentax and loads of big posters and magazine adverts, cant believe it really! I think HOYA has done a good job lately and long may it continue

10-19-2010, 03:13 PM	#8
robbiec Site Supporter Join Date: Feb 2009 Location: Cork Photos: Albums Posts: 1,882 Original Poster	Originally posted by davebris33 Here in the UK I have seen LOADS of adverts lately, in shops, a-boards and displays outside shops, online retailers really pushing pentax and loads of big posters and magazine adverts, cant believe it really! I think HOYA has done a good job lately and long may it continue And the retailers seem to be following suit, Parks & Clifden have heavy Pentax adverts in a couple of magazines I got this month, full pagers with the whole range listed from the K-X through to the 645D and some of the Pn'S range as well. SRS had their open day last week so it does seem that they have a bit of advertising budget to play with in the UK. Even Jacobs have started shifting Pentax's as well, must send an email to Damien Demolder of Amateur Photographer asking him if he is going to put a big announcement up on their website as they did when Jacobs announced that they were stopping Pentax sales... Last edited by robbiec; 10-19-2010 at 03:20 PM.

10-19-2010, 11:25 PM	#14
Stefan Carey Senior Member Join Date: Nov 2008 Location: Melbourne Photos: Gallery Posts: 190	and about time too Originally posted by robbiec Saw this over at Pentaxuser.co.uk Pentax new range of DLSR and compact cameras Is this the start of a fightback in Europe or at the very least in the UK? Discuss... Publicly announcing a target tells me they have changed their marketing tactics, and have a new found confidence in their market niche, as exemplified by the K-x and the new 65D, and more recently the K-r and K-5. To complete the picture, I would hope that Pentax users (like us) spend just a fraction more time (if we can spare it) on the other camera review sites and blogs and counter the long standing blind spots of reviewers where they obviously have not even held the camera. I have set up a Google news news alert to keep an eye on what is being published. (I must be crazy as I am in no way associated with Pentax, I just like their products, and the idea of David beating the crap out of Goliath with a better DLSR.)

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10-19-2010, 01:44 PM	#2
Parallax Senior Moderator Loyal Site Supporter Join Date: Apr 2008 Location: South Dakota Photos: Gallery Posts: 19,332	At first I didn't realize it was a press release. I thought for minute there that Pentax was actually advertising.

10-19-2010, 01:51 PM	#3
robbiec Site Supporter Join Date: Feb 2009 Location: Cork Photos: Albums Posts: 1,882 Original Poster	Well we have a statement of intent to quadruple marketshare over 3 years. Could well be that Pentax's market share is sub 1% in the UK and the head honchos in France want them to buck up a bit...

10-19-2010, 02:30 PM	#4
glanglois Veteran Member Join Date: Aug 2007 Location: Madison, Wis., USA Posts: 1,506	Bold words indeed! It's hard to believe that they'd make that statement publicly without some dramatic moves in products and marketing in the funnel. Question: is Hoya conservative enough that we should accept those words at (roughly) face value?

10-19-2010, 02:44 PM	#6
sjwaldron Veteran Member Join Date: Aug 2009 Photos: Gallery Posts: 1,235	I'm not sure what about the K-r and K-5 are bold as they said... They are far from a risk considering the K-x and K-7 before them. Maybe the asking price of the K-5 (in the usa) is a little bold, but not in a good way. haha

10-19-2010, 03:07 PM	#7
lurchlarson Veteran Member Join Date: Nov 2008 Location: Oregon, USA Photos: Albums Posts: 681	Originally posted by davebris33 Here in the UK I have seen LOADS of adverts lately, in shops, a-boards and displays outside shops, online retailers really pushing pentax and loads of big posters and magazine adverts, cant believe it really! I think HOYA has done a good job lately and long may it continue Wish I'd see that over here. Ads in PopPhoto only go so far. What Americans need is to see TV advertising during prime time. That and celebrity endorsement. Working pretty well for Nikon, why not Pentax. (It disgusts me that I actually believe the suggestion might work).

10-19-2010, 05:18 PM	#9
inferno10 Veteran Member Join Date: Feb 2007 Location: San Francisco, California Posts: 342	I propose a 30-second spot featuring the broom closet duo. - Jason

10-19-2010, 06:19 PM	#10
creampuff Veteran Member Join Date: May 2007 Location: Singapore Photos: Gallery Posts: 3,953	The new Pentax Optio RZ10 mentioned in the press release is actually quite nice...

10-19-2010, 06:46 PM	#11
Smeggypants Veteran Member Join Date: Sep 2010 Posts: 1,536	Originally posted by inferno10 I propose a 30-second spot featuring the broom closet duo. - Jason ROFLMAO!!!!!! Actually they were so crap it might have the reverse effect. but NOT 30 seconds. 10 seconds MAX. That's all peeps will be able to stomach!!!

10-19-2010, 09:44 PM	#12
jbinpg Site Supporter Join Date: Mar 2008 Location: Prince George, BC Photos: Gallery \| Albums Posts: 3,546	I remember the early 1980s Pentax glossy poster with the LX, 645 and 67. That was a great advert. May those glory days return!

10-19-2010, 10:26 PM	#13
kales Forum Member Join Date: Aug 2010 Location: Pluto Posts: 75	Hope Hoya won't cage pentax phoenix. Hoya had a layoff of pentax in 2009. And I didn't see any invest into pentax by HOYA. Maybe it's better for pentax to be sold to others. Hoya bought pentax because its medical equipment optics business, not for camera.

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10-19-2010, 11:57 PM	#15
robbiec Site Supporter Join Date: Feb 2009 Location: Cork Photos: Albums Posts: 1,882 Original Poster	You mean like truthful & honest guerrilla viral marketing by Pentax fans