Originally posted by glanglois Perhaps, to Pentax, SDM is a generic term that can cover a variety of motor types as long as they're (almost) silent. That would make sense if they want to improve the design without implying that there was something wrong with the old one.
It certainly would cover any variety of types. Except that its namesake term "silent" which, to be truthful and correct, would have to be totally silent in AF operation.
I doubt that's possible so dropping it would at least allow them to escape legal scrutiny in countries that won't tolerate false or misleading claims in marketing and advertising.
It's not uncommon for a company to "rebrand" a same function in a product during it's lifecycle either. That's usually done for commercial advantage. Smart businesses always respond to public inclination and especially disapproval and Pentax's western~european market regions alteration here does stand out. (ref: my earlier response on this.)
What I'd like to know is what's the merit of "DC"? Surely that is a more generic label or term to use applying to motor powering. Ultrasonic (USM) is a very successful defining name used by Canon.
So is there an AC (alternating current) AF drive motor type made by Pentax or any camera company to differentiate this?
Otoh; Sigma uses "DC" in their lens nomenclature coding to mean a totally different function and purpose. And that probably sums it up, they are just letters and could not possibly even be trademarks.
Although Nikon's SWM (Silent Wave Motor) and Canon's USM might be registered TMs. Anyone know?
(If so SDM would likely be owned by Pentax too.)
The plot only ever thickens in web forums. Me must research more.
.R.
Last edited by Hypocorism; 12-20-2010 at 03:03 PM.