Hmmm...
If this is true (and, I don't believe that it is)...
But if so, then maybe my little conspiracy theory I came up with when they increased the buffer might have some merit.
Pentax creates by far the best aps-c camera ever made but doesn't feel they can price it as high as it should be against Canikon, and, get the number of sales they'd like. So, now they are forced to sell it at a lower price, but, still want to profit off their achievement more (as they should). So, they cripple the camera in several key ways through firmware, and as the price begins to fall they release firmware updates that un-cripple a feature. This in turn keeps the camera in the spotlight and drives a consistently high demand. Now they can regulate supply to keep prices high without decreasing sales. Unfortunately, Nikon releases their camera at a much lower price and Pentax has to release their first update earlier than they wanted. It would be an extremely bold move, and, sheer genius if it worked.