Originally posted by Glen
The best part is that this means Pentax has discovered marketing!! For years they sat back and waited for customers. The only real marketing effort was to make cameras in different colours. This must mean that Pentax is now getting serious about competing in the marketplace and perhaps has hired a real marketing team.
That promo is a European region initiative, a niche where Pentax already has a strong, entrenched following.
They know where their customer loyalties lie, and it just seems like a[nother] reinforcing exercise to me.
You say getting Serious about Competing? Where? How do you think that it might improve, or even stabilise, its faltering North American continent penetration; or more important, help tap the critical emerging India and China giants with their 2.5 bn potential?
(Fyi there was a great lengthy discussion on here a few mths ago, with US residents lamenting and citing the disappearance of so many Pentax B&M outlets.)
Yes you had it right about hiring, I remember reading some months back that Pentax had signed some deal with some unfamiliar name (to me) US mob to market~promote certain matters of its image in the region.
Definitely was no Saachi & Saachi level thing though!
Fwiw; It's my belief that at this stage anyway, they're concentrating on taking the get-rich-slowly wise approach, and are happy to chew away and try to hold their own with product offering talkable tech-performance & featureset at value pricing.
The trouble is, awards-chasing and great sensors don't keep you over the line, nor provides half-decent margins. And fighting "quality slips" inevitable when trying to be fastest and best doesn't help one bit! That 'stains' bottom lines more than it does any sensor.
You simply have to move onto serious innovating at some point too, just to keep pace with all the opposition already leading in that area.
Even Leica and the rest aren't sustaining consumer respect on their reputations and laurels alone in these faster moving (digital) generations.
.R.