Originally posted by creampuff The interesting thing about the video is not just the reveal of the photo and the photographer's name/nickname but how many instances you can pick out the Pentax logo and Pentax gear that appears very quickly (Spotmatic, K-5 with DA* lens, Optio RZ10, Optio WR90, K-r, posters of Pentax cameras at the newsstand).
"Sorry, but put crappy gas in a Porsche and flat tires and the less-knowledgeable will likely blame the car. You cannot put your brand in a crappy server and expect people to say "oh, I understand Pentax is great, too bad the provider was lousy" That is just CRAZY and naive!!
What was the point of the video if not to show what Pentax has to offer? As far as I can tell, this had NOTHING to do with Pentax. Two seconds of Pentax name and two minutes of flash bullshit?
Yes it was a cool concept, but as for brand recognition? Not much.. sorry.
As usual Pentax falls short... reminds me of the Amiga many years ago (or Betamax) -- superior product but lack of marketing and direction caused a huge loss in market recognition."
Go figure?