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12-23-2010, 05:49 PM - 1 Like   #1
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Different By Pentax: You Really Got To See This!!!

Fantastic Pentax viral marketing. Simply clever.

Create your own movie by uploading your own photo and name.
Then share it online...
Here's mine:

Different By Pentax

Let's see yours...

12-23-2010, 06:10 PM   #2
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I agree that this looks very interesting and is something unusual for Pentax. I applaud the idea and the effort.....

Having said that - however, I would suggest that Pentax host this on a server that has a bit more umph, with a better network connection along with a higher bandwidth allocation so as to improve the user experience. Its a great idea, hobbled by some cheap skate implementation - and with these limitations, users are going to abandon the link before seeing anything, thus it may not go anywhere - and especially not have the desired results. They could very easily swap this over to the Amazon or Google Cloud in a few minutes, have wonderful bandwidth and unlimited connections - a good virtual server and as usage picks up they could dynamically re-provision to match the demand.

Also, one of the main routers in my path is suffering from a consistent 20% packet loss with another one with a pretty stable 10% loss.

update - it took me 15 minutes (on a very fast high bandwidth connection) to get the full down load and during that time it was trying to play the video.

Last edited by interested_observer; 12-23-2010 at 06:45 PM.
12-23-2010, 06:27 PM   #3
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Wish I could see your photo.

Different by Pentax... i.e. Nikon's and Canon's pages load, Pentax to be different, does not.
Pentax - the New Black.... er, um, the page is black. Nothing else... and not really new.

If the page cannot load within a few seconds, let alone nearly two full minutes...

F A I L ! ! !
12-23-2010, 07:04 PM   #4

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The page loaded in an acceptable time, the video played promptly and with only one minor hiccup during playback for me. Maybe I got lucky.

12-23-2010, 07:30 PM   #5
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QuoteOriginally posted by tuco Quote
Maybe I got lucky.
Maybe I did too, but I don't think it was luck. More like a decent internet connection.
12-23-2010, 07:37 PM   #6
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Loads fine for me. Kinda cool.
12-23-2010, 07:46 PM   #7
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dare I say it's genius?
12-23-2010, 07:50 PM   #8
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Hmmm, works fine in Firefox.
I forget, for security, my default browser has Flash storage disabled and that can disrupt flash programs that try to store information for tracking. Although I have not run across such an issue in months. So I guess it was technically my fault. :-)

Anyway, sort of clever. Have not seen that sort of interactive advertising anywhere else.
I was also surprised to see how fast the updated movie was able to start after uploading the image.

The marketing wouldn't work if I didn't also share my creation. :-) :-)
Different By Pentax

12-23-2010, 08:02 PM   #9
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It is really clever marketing; very different from the Canikon ads. I like it.

I see the last picture from the Bund in Shanghai, very nice.

Creampuff, thanks for sharing your ideas; hope to see more of that..
12-23-2010, 08:29 PM   #10
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Very cool Idea, I think I'll send mine to friends :-) or put a link on my Facebook ;-)

12-23-2010, 08:45 PM   #11
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Very Cool!
I just did mine and posted on our local photo club forum saying
"My pic got into a Pentax international commercial!!!"
Here it is...
Different By Pentax

12-23-2010, 09:15 PM   #12
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Love it! Mine
12-23-2010, 09:36 PM   #13
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I LOVE IT! My church! ;]
Different By Pentax
12-24-2010, 12:27 AM   #14
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video is cool, but the loading speed is a bit too slow, several of my friends complained about this.
12-24-2010, 01:30 AM   #15
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Awesome Web 2.0 thinking. thanks.

Different By Pentax

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