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08-13-2008, 06:06 AM   #391
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GOLDEN, COLO. — Despite whispered rumors to the contrary, Pentax is determined to stay in the digital camera market for the "long haul," according to the company's new sales and marketing VP Bill Zani.

"No, we're not getting out of point-and-shoot, and, no, we're not getting out of d-SLRs," Zani said.


In an effort to bolster sales following the company's merger with Hoya, Pentax will shift its account-management strategy, replacing a model based on regional geography with a channel-specific approach. "In the past, our account-management team consisted of generalists — now they'll be specialists," Zani said.

The move was spurred by a "360-degree evaluation of how we go to market," Zani said. "The majority of our customers will see significant changes in terms of how the account managers do business with them. We'll be talking sell through much more than sell-in," he added.
The plan "is steady growth, niche growth. It's not unit volume driven," Zani said. As part of the change, Pentax will seek to expand its sales channels, particularly with niche products like its waterproof cameras, he said.
The Hoya merger will bring other changes, Zani said. The company will move from annual assessments of its numbers to quarterly appraisals, he said.
Zani joined Pentax last month, having held positions at SanDisk, Concord Camera and Iomega.

Twice Copyright © 2008 Reed Business Information A division of Reed Elsevier Inc. All rights reserved.
Zani: Pentax In Cameras For The Long Haul


I betting Pentax as a part of Hoya will be around for a long time, highly doubt "Pentax" is going away. There is still a lot of value attached to the brand. In any case, they wouldn't just dissolve the division if anything they would at least sell off the name and photography specific patents to someone like Samsung.

08-13-2008, 06:54 AM   #392
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Rubish, there's been a lot worse news.
Those are about the first results since Hoya took over.

It is absolutely normal for Hoya to take time changing what needs to be changed: that just doesn't take 1 week, it takes months, at least.

Even then, most of the results down aren't even Pentax related. Photomask has nothing to do with photography, neither or TFT masks.

They even state that the wanna enter the SLR lens market whatever this means exactly, we will see.

BTW, you might want to see what's out at Photokina: you might be surprised... or not.
08-13-2008, 07:09 AM   #393
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Good Job, Jeffkrol, you've told us about the *falling* Sky! n/t

QuoteOriginally posted by Tom Lusk Quote
Thank goodness there is Samsung to pick up the pieces...
Well, I think this would be my first "Thank You" to YOU! ;-)
08-13-2008, 07:33 AM   #394
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QuoteOriginally posted by Tom Lusk Quote
Thank goodness there is Samsung to pick up the pieces...
As the ultimate naysayer and chicken little, I am wondering what it is leading us to think that a company that did not release any single dslr product (body, lens, flash...) will save the mount. The K-mount as we know it might be over and bigger towers than that have fallen.

08-13-2008, 07:49 AM   #395
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QuoteOriginally posted by RiceHigh Quote
Well, I think this would be my first "Thank You" to YOU! ;-)
Thought you would be happy about all this RH - You have worked hard to bring it about.
08-13-2008, 08:09 AM   #396
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QuoteOriginally posted by Falcons Quote
What I don't understand is the apparent joy that some are dispalying at this news of the demise of Pentax.
It's not joy but hope. As it stands now we will not be getting new and innovative bodies from Pentax because of their staid management and Hoya's refusal to supply capitol. A takeover of the K mount by Samsung might bring new life. I don't want to give up my great Pentax glass but do need both a body to compete in the low light/ fast AF area and a another body like the new Oly Micro 4/3. I'd even consider a FF model.

None of these things will happen under the present situation. They might happen if Hoya bails and Samsung jumps in.
08-13-2008, 08:09 AM   #397
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I don't believe any of this but I would like to mention a word of caution. These threads are in no way helpful nor informative. If you want the new DSLR buyer to get nervous, then you've succeeded.

I never found Tom's DPR post (I hate searching that site) and frankly I'm disappointed he'd start one that was all doom and gloom. If he's switched to another brand, then fine, go forth and shoot to your hearts content. Parting shots in a negative fashion are not welcome by me. IMO it's poor form. I'f I've misunderstood the thread contents (since I couldn't find it) then I'll retract that.

Another thread I did find was the following:
Since another thread has reached 148 posts with little but alarmist nonsense, it might be worth posting this in a new thread, the current situation of Hoya and Pentax, in Hoya's own words. A much more balanced picture, and pretty much what one might expect.
In Hoya's own words:

"Hoya’s Pentax operations in the second half of the fiscal year (from
October 1, 2007, to March 31, 2008), following the consolidation of
Pentax and its subsidiaries, delivered net sales of ¥89,032 million.
In the Lifecare business, sales of the new megapixel-image-capable
“i” series of flexible endoscopes for medical use enjoyed steady sales
growth in the North American and European markets. In the Imaging
Systems business, the PENTAX K10D, a digital SLR camera, has won
three top global camera awards. Following this model, we introduced
the PENTAX K100D standard model, and in the year under review we
launched the PENTAX K20D. In addition to contributing to robust
Imaging Systems business performance, the well-received PENTAX
K20D demonstrated our commitment to aggressive product
development and rounding out our portfolio of products with
interchangeable lenses. However, as increasingly severe competition in
the compact digital camera market is depressing unit prices, sales in
this business were up only slightly during the year. Sales in the Optical
Components business increased as a result of higher unit sales of
high-end products using the Sliding Lens System and regular lens units.
Pentax operations incurred a ¥134 million operating loss during
the period. Contributing to this situation were the structural reforms
we implemented to lay the foundations for future growth, business
strategy reviews and organizational revisions, asset revaluation losses,
and the amortization of goodwill that arose as the result of the merger."

Based on this, and the fact that in corporate terms it is no time at all since the merger took place, I cannot see how any great significance can be read into Pentax figures one way or another at this time. No one on this forum seems to have worked for a company which has gone through a merger, and experienced the disruption it causes to day-to-day operations, and the impossibility of comparing the figures for one period with another on a realistic basis. It will be at least a couple of years before we know if the merger has been a success. Meanwhile Hoya remains profitable, and the post-merger accounting losses attributed to Pentax are in no way a threat to its business. The increasing competition reference relates to the compact camera business. Please note also the last sentence.

See HOYAŠ”Ž®‰ïŽÐ... .../d0h4dj0000000dbq-att/financial_data.pdf
-- posted by timo --


These rumours that pop up every 6 months are just rumours. I'll still buy Pentax gear and support the brand until the day it's OFFICIALLY released from HOYA that the brand is to be sold or closed. And I'll still probably keep shooting Pentax after that as well.
08-13-2008, 08:16 AM   #398
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I stand corrected. It was posted by Jeffkrol ans i was searching for a thread from Tom. Sorry. The OP post doesn't seem to ring the death bell at all. Just a statment about P&S camera sales etc.

Sorry for coming down on either one without the facts.

I'm sure all companies are finding P&S sales difficult. The downturn in the USA economy is certainly making things tough and if you own a decent P&S you might be rethinking the new P&S purchase when the bank is phone about the mortgage every day.

08-13-2008, 08:20 AM   #399
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People! start jumping to the other system! but remember to sell your pentax gears cheap in the marketplace! I will be waiting for them.
08-13-2008, 08:21 AM   #400
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QuoteOriginally posted by Peter Zack Quote
I don't believe any of this but I would like to meantion a word of caution. These threads are in no way helpful nor informative. If you want the new DSLR buyer to get nervous, then you've succeded.



These rumours that pop up every 6 months are just rumours. I'll still buy Pentax gear and support the brand until the day it's OFFICALLY released from HOYA that the brand is to be sold or closed. And I'll still probably keep shooting Pentax after that as well.
I sincerely hope Pentax will survive but the owners of the Pentax Brand don't seem to be too optimistic about it.

If Hoya don't want new DSLR buyers to be nervous then it would be great if they would release some good news - perhaps even a statement that they are actually releasing the new promised lenses such as the 60-250, if they did this then maybe I could see they were serious about keeping the k mount body alive. Till then I can't justify spending money on K mount lenses, perhaps others are in the same boat as me.

These threads may not be informative but they exist because Hoya has left an information Vacuum.
08-13-2008, 08:22 AM   #401
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QuoteQuote:
These rumours that pop up every 6 months are just rumours. I'll still buy Pentax gear and support the brand until the day it's OFFICIALLY released from HOYA that the brand is to be sold or closed. And I'll still probably keep shooting Pentax after that as well.
QuoteQuote:
Based on this, and the fact that in corporate terms it is no time at all since the merger took place, I cannot see how any great significance can be read into Pentax figures one way or another at this time. No one on this forum seems to have worked for a company which has gone through a merger, and experienced the disruption it causes to day-to-day operations, and the impossibility of comparing the figures for one period with another on a realistic basis. It will be at least a couple of years before we know if the merger has been a success. Meanwhile Hoya remains profitable, and the post-merger accounting losses attributed to Pentax are in no way a threat to its business. The increasing competition reference relates to the compact camera business. Please note also the last sentence.

I feel the same way, I tire of these rumors based on out of context reports and then the general public on this forum assume pentax is near demise..... it gets so old.
08-13-2008, 08:33 AM   #402
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As was quoted over at DPR, There is ALWAYS a downturn in profitibilty immediately after a merger. I saw one tech company merge and watched its stock drop form $1.10/share to 14cents. 18 mnths later they were $2.45. Guess who bought low and sold high

Let the company absorb the merger costs.. get on with business and they will be fine. The report quite clearly says that the areas where they made a loss was the compacts (they may drop that line if it continues???), not the DSLR (they praised that), and the loss was added to by the consolidation of the assets and company restructure.

As was rightly pointed out, they will write off their loss (from the merger) at the earliest opportunity so they can get back into the black after that.

Geez guys, I wouldn't want you guys in battle, the first casualty on our side you would all bloody surrender.

This is big corporate business, well above our league. You think you know better, get out of your armchair, submit a resume to Hoya and get a job. Lead from the fornt.

PK
08-13-2008, 08:45 AM   #403
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QuoteOriginally posted by Peacekeeper Quote
As was quoted over at DPR, There is ALWAYS a downturn in profitibilty immediately after a merger. I saw one tech company merge and watched its stock drop form $1.10/share to 14cents. 18 mnths later they were $2.45. Guess who bought low and sold high

Let the company absorb the merger costs.. get on with business and they will be fine. The report quite clearly says that the areas where they made a loss was the compacts (they may drop that line if it continues???), not the DSLR (they praised that), and the loss was added to by the consolidation of the assets and company restructure.

As was rightly pointed out, they will write off their loss (from the merger) at the earliest opportunity so they can get back into the black after that.

Geez guys, I wouldn't want you guys in battle, the first casualty on our side you would all bloody surrender.

This is big corporate business, well above our league. You think you know better, get out of your armchair, submit a resume to Hoya and get a job. Lead from the fornt.

PK


well said my friend.
08-13-2008, 09:21 AM   #404
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Yup ! Pentax is over !!!

Sale your Pentax gears cheaply to me now before it worths nothing !!!

Anybody accepts ramen noodles for payment ??
08-13-2008, 02:49 PM   #405
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QuoteOriginally posted by Peacekeeper Quote

Geez guys, I wouldn't want you guys in battle, the first casualty on our side you would all bloody surrender. PK


QuoteOriginally posted by Peacekeeper Quote
This is big corporate business, well above our league. You think you know better, get out of your armchair, submit a resume to Hoya and get a job. Lead from the fornt.

PK
Amen to that. Perfectly stated.
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