Originally posted by Michael Barkowski This makes a 2.5x crop or 2x crop mirrorless from Pentax less likely, which is sad.
I think this is simply an extension of the line of Pentax p&s cams that are heading into novelty territory, quite separate from the APS-C line except for the cheery colours of the K-x etc. There's certainly a line of thought among young Japanese buyers that cameras are fun statements. You can get TLR-style plastic 35mm film cameras in Tokyo and super-awful Vivitar keychain cams, etc.
What is that large metal disc on the front below the flash unit? I suppose it has to be a functioning dial?