Originally posted by RMabo Kenko and Hoya has a close connection - Kenko manufacturers the Hoya-filters.
And Tokina is part of the Kenko-group, Tokina and Pentax/Hoya are partners in lens design.
It would be logical to assume that Pentax somehow is connected with the little Kenko-camera thing. C-mount? Well, why not... Pentax has C-mount lenses.
Pentax Cosmicar, they have lots of lenses for 2/3" sensor size.
Even so how many existing Pentax C-mount lenses are going to be suitable for use with a 14mp sensor?
However I guess that an extra small sensor does two things:
- makes the camera and lesnes much smaller than m4/3s
- gives it's lenses much narrow field of view in a small package
If the image quality is good enough then the tiny size would probably appeal enough to distinguish the camera from large sensor MILCs.
Large sensor MILCs have to compete with DSLRs whereas if this really is tiny (A110 sized) then it actually doesn't have that much competition because m4/3s and Sony NEX etc are much bigger with much larger lenses. This could actually be pocketable.
The camera would also not compete directly with Pentax's own products: it is easier to differentiate DSLRs as 'serious' if your MILC doesn't use the same sized sensor.
edit: but it all depends if Pentax can source a sensor with good enough IQ characteristics to compete adequately with 4/3s - it doesn't have to be as good but not signifcantly worse.... not sure how likely this is though. The lack of depth of field control with such a tiny sensor could be mitigated using very fast lenses.