Originally posted by uccemebug So small MILC buyers are either:
a) those who care about using larger/older lenses on them.
b) those who don't, and who'd demand an array of new lenses.
Does Pentax follow suit in serving both markets because m43 and E-mount already serve group a)?
It makes more sense to me to preserve the K-mount for APS (and larger) bodies where the glass is appreciably used. Frankly, attaching a lens designed for 135 systems on a 2.5x crop sensor strikes me as a bit comical. Charming, but comical.
I don't see Pentax having the wherewithal to only do B. In a perfect world, photographers would have endless cash to upgrade and try new products at will, and camera makers endless R&D budgets. Pentax would be free to launch a new system and take their chances. In the real world, Pentax is a minor player, that doesn't have unlimited funds for R&D and experimental products. Customers don't have the funds to experiment with systems, they pick one with the best perceive value proposition and stick with it until that position is untenable. Companies have to constantly bolster that proposition in order to retain those customers into subsequent product cycles.
So who are the customers for a potential Pentax mini-system? Assuming Pentax makes a WR system, ok, there's that. But that's a limited segment upon which to base the investment in entirely new development, tooling, and manufacturing processes.
Customers who simply want a small system and either don't have a full size system or don't care about compatibility? This is the least compelling argument for me. Those customers already have an ever increasing list of options. To expend resources just to join an ever more crowded market space, and to wait this long to do so seems well, stupid.
Existing users? Companies largely rely on their userbase. And not having a product in a hot segment means losing some sales from from your users that want this type product to competing systems. A system that keeps those users home, and tries to poach new users and users from competeing systems makes sense. But does an all out new system accomplish this? Sure, it's technically appealing to start from scratch, but if I have to buy into another system, what keeps me home? Simple brand loyalty? Being purely pragmatic, while Pentax makes great lens, they don't make them quickly and they don't make them cheap. They don't make tons of peripherals. The TCA/TCO would likely be higher, making competing systems more affordable/attractive unless they can come up with some exclusive killer feature that made the new product stand out from the pack. Maintaining K mount compatibility might not be ideal in terms of size, and it might be "a bit comical" but it does make the system
substantially cheaper than any competitor's product to their existing customer base (and let's face it, the only people who are actively care about this potential product are Pentaxians), it creates a full fledged system without stressing Pentax's design or manufacturing capability, and it would be the only system that offered such a feature.
In any case, they'll do what they do. And I'm sure they have access to all kinds of data and expertise far beyond anything here.