Originally posted by Supernaut I hope the rumor regarding a Nikon 2.5x crop is true and that Pentax is using the same sensor format.
I guess Nikon will chose the sensor size so it won't compete with their traditional dslrs while Pentax chose it to be able to make a small, rugged MILC that is pocketable.
Guess who is making the finest camera out of that.
And guess who sells the most..
If they're using a small variant of the Sony sensors delivering so much punch for the D7000 and K-5 in a truly small form factor, they do a few things at the same time for Nikon/Pentax:
1) It gets them into the MILC market without cannibalizing their successful APS-C DSLR's. They keep their DSLR's for the time being (becasue they sell very well and are profitable given the sunk costs and consumer lens investments) and adapt the larger APS-C (and maybe even 645 MF) to MILC at some point in the future.
2) It gives these 2 companies in particular something to take on the Canon G and S series, the Panasonic LX series, and the new Oly. Why buy an LX-5 when you can have a MILC for a reasonable upsell? Aftermarket lens sales? Got those! External flash? Yup? New ecosystem? You bet. Pentax and Nikon have simply not been able to compete in this price range/market segment.
3) If the argument of M4/3 is "good enough" with the form factor size advantage, then Pentax/Nikon continue the thread, through even smaller with a "close to good enough" sensor compared to m43.
The goal is to sell an uber-portable MILC and continue sales of the superior sensor APS-C (or, for Nikon, FF, and Pentax maybe a stretch for some to MF).
Selling 2 systems is better than one and the sales history of cameras is not that of the Holy Grail 1-size-fits-all compromise, but the market has been littered with multiple styles and designs and film sizes with consumers owning more than one to make it the market norm, not the exception.
The Pentax Auto 110 was not a great seller because the film held it back. It was always marketed as a miniature SLR, and maybe that's what we'll see. It was not really designed (not with the limitations of the all-Kodak film of the day) to replace 35mm SLR's. I'll laff me head off if there is a 110 lens adapter option from Pentax for any new MILC in the rumour pipe.