Originally posted by jeffkrol You mis-read, it was the 2 majors (Canon and Nikon) PLUS Sony and MEI
So Matsushita Electrnics (brand: Panasonic) has a better chance to survive in the DSLR field than Pentax? Yeah, I can see that - their L1 was really a market shocker. By giving the Oympus E-330 a total different design, double the price and match it with an extremely expensive Leica lens. Yeah, all my friends got one, it really was the most successful DSLR ever made... Not.
Is it still in production?
Well, they must be offering something more... Oh yes, they have just introduced the L10.
Now, this is a little more interresting. Quite much like the Olympus E-410, but again sold at a much higher price and matched with a Leica lens. No built-in shake reduction (it uses optical shake reduction, Mega OIS, in the Leica lenses that has this technology), some fun auto-modes. Wow! A fantastic camera. Really - if it was sold at half the price it would have been interresting.
But I have to ask, why buy the Panasonic instead of the less expensive Olympus E-410, or for that matter - the E-510 which has built-in shake reduction, and works with optical shake reduction too.
So, I don't see how Matsushita could be predicted to be stronger on the market than Pentax.
It simply makes no sense.
Marketing budget? Yes, they sure have. But they need the right products too!
Their marketing budget didn't helped the L1 on the market...