10.29.07 Hoya to Absorb Pentax

imadethis · 10-29-2007, 01:29 PM

Snippet from full article: "The Pentax brand will survive for cameras and some other products after the merger, Hoya said.

Hoya will buy the remaining Pentax shares at 770 yen per share. The Tokyo Stock Exchange will transfer Pentax to its liquidation post from Tuesday before delisting the firm on Nov. 30." -Jiji Press

Hoya to Absorb Pentax - Jiji Press
- 7750 Pentax, 7741 Hoya

*isteve · 10-29-2007, 03:09 PM

Originally posted by imadethis

Snippet from full article: "The Pentax brand will survive for cameras and some other products after the merger, Hoya said.

Hoya will buy the remaining Pentax shares at 770 yen per share. The Tokyo Stock Exchange will transfer Pentax to its liquidation post from Tuesday before delisting the firm on Nov. 30." -Jiji Press

Hoya to Absorb Pentax - Jiji Press
- 7750 Pentax, 7741 Hoya

No big surprise. Will make Pentax harder to sell off, but also means they can be more cost effective as a Hoya division. Not altogether a bad thing except for sentimental reasons.

I am more interested in the people designing the cameras. If the same engineers and managers are in charge of product development then thats fine by me. If Hoya can helop keep them in business, even better.

Tom Lusk · 10-29-2007, 03:39 PM

"Pentax posted a net profit of 586 million yen, down 46.2 pct, on sales of 85,689 million yen, up 14.8 pct."

Hmmmm...

rdrum76 · 10-29-2007, 03:57 PM

OMG that is not good

Sales up and profits down?????? I hope the camera division was profitable; unless Pentax includes only that division...if that is the case; then Hoya will have to bring back profitability,, meaning higher prices

frank · 10-29-2007, 04:13 PM

Originally posted by Tom Lusk

"Pentax posted a net profit of 586 million yen, down 46.2 pct, on sales of 85,689 million yen, up 14.8 pct."

Hmmmm...

Saw this from DPR Pentax forum:

http://investing.reuters.co.uk/news/articleinvesting.aspx?type=marketsNewsUS...1-ArticlePage1

Operating profit at Pentax, the world's fifth-largest maker of digital single-lens reflex (SLR) cameras in 2006, came to 2.16 billion yen in July-September, up from 920 million yen a year earlier.

Not all bad news I guess.

Timbuctoo · 10-29-2007, 04:22 PM

Maybe I haven't read this but does that mean when the merger is fully finished new DSLRs will have Hoya on them instead of Pentax? I guess people will get used to that especially if they produce some really top stuff and keep the K Mount compatibility. Digital has made the camera world much more volitile, that's a good thing for competition and a bad thing for the traditionalists. Hoya will hopefully have the nuts and bolts to really boost production hopefully keeping the nice things from Pentax including their engineers that tend to build cameras for photographers rather than the other way around. As part of the Pentax/Hoya club now it will be interesting to see how the next 6 months to a year will pan out. I do kinda hope that they continue to use the Pentax name though. It was sad seeing Minolta, the first camera on the moon (maybe depending on what you believe) disappear. I hope the Pentax name will live on at least as a name that most can relate to.

Tim H

GatorPentax · 10-29-2007, 05:59 PM

I dont think Hoya is that ignorant to get rid of the name Pentax. The name alone, like (mcdonalds), is worth an incredible amount all on its own. Honestly, people may question why we chose Pentax in the first place but at least they've heard of it. If any of us asked our parents or friends if they knew what Hoya made...they'd probably get confused with Goya the mexican soft drink corporation.

Sony took over minolta because arguably the name SONY is worth more than MINOLTA. Likewise, Pentax is worth more than Hoya.

Then again, i've been known to be wrong. Im just going at this with my small experience in business and economics.

PaulAndAPentax · 10-29-2007, 06:12 PM

Knowing a little something about investing, I don't see the news as all bad....Personally, I think we could see something like Hoya Pentax on the cameras.....they had both Pentax and Asahi on cameras as I recall.

mattdm · 10-29-2007, 06:54 PM

Originally posted by Timbuctoo

Maybe I haven't read this but does that mean when the merger is fully finished new DSLRs will have Hoya on them instead of Pentax?

It specifically says "The Pentax brand will survive for cameras and some other products after the merger, Hoya said."

Timbuctoo · 10-29-2007, 07:17 PM

They also had both Konica & Minolta on my 7D. I'll go with Hoya Pentax on the new cameras and lenses. Doesn't sound to bad. Maybe just put Takuma on the lenses and Hoya Pentax on DSLRs. Special lenses could bear the Schneider name or something like that. There are lots of options but marketing is very important just as important as quick product turn around which is just as important as quality control. Man, business is a mine field isn't it.

Tim H

nosnoop · 10-29-2007, 10:00 PM

Originally posted by Tom Lusk

"Pentax posted a net profit of 586 million yen, down 46.2 pct, on sales of 85,689 million yen, up 14.8 pct."

Hmmmm...

That's because they took a significant inventory write down; as a result, the net profit took a hit.

clawhammer · 10-29-2007, 11:44 PM

From a pessimist's optimistic viewpoint, at least they made a profit! I had been thinking that Pentax had not been making a profit for the last little while.

carpents · 10-30-2007, 05:04 AM

Originally posted by imadethis

Snippet from full article: "The Pentax brand will survive for cameras and some other products after the merger, Hoya said.

An important part to me (emphasis mine):
"Major optical glass maker Hoya Corp. <7741> said Monday it will absorb Pentax Corp. <7750> on March 31, 2008, changing its plan to make the camera maker a wholly owned subsidiary."

This might mean that the marriage went better than expected; it might also mean that it went worse than expected. I suppose we will see.

Originally posted by PaulAndAPentax

...they had both Pentax and Asahi on cameras as I recall.

Asahi and Pentax are the same company. Before they changed their name to Pentax in response to their overwhelmingly popular camera, they were the Asahi Optical Company.

Originally posted by *isteve

I am more interested in the people designing the cameras. If the same engineers and managers are in charge of product development then thats fine by me. If Hoya can helop keep them in business, even better.

I agree; however, after seeing the Sony models post-Minolta takeover I am skeptical. With public companies, it is all about the bottom line, and Hoya surely sees that the Alpha 100 (and indeed Nikon D40) sold extremely well and made a nice profit - something the excellent Minolta D7D (or *ist D) did not do.

vinzer · 10-30-2007, 07:58 AM

Well, it's all good. I think Hoya/Pentax and Samsung have plans to take the number three spot in the DSLR market.

I only see that as a good thing for a K-mount user.

RMabo · 10-30-2007, 09:42 AM

The former Pentax Imaging Business division in Pentax, will retain but under Hoya's umbrella instead of Pentax. The Imaging Business division won't be merged into Hoya, because Hoya does not have a similar division to merge with. This means that the cameras, the binoculars etc. will form a separate division inside Hoya and be led by Mr K D Torigoe, current chief executive of Pentax Imaging Business Corp.

This means that Hoya is even more serious in it's aim to support a strong imaging business division. By keeping Mr K D Torigoe (he is also member of the board since a couple of months), and by keeping the Image Business as a division, this ensures that the high moral among Pentax employees such as designers and technicians are retain. This Image-division will keep the soul of Pentax alive and kickin', it will build upon the proud heritage of Pentax.

And no, I don't expect to see the brand "Hoya Pentax" on our cameras any time soon.
It simply wouldn't make sense from a marketing perspective. Pentax means cameras, Hoya means filters.

10-29-2007, 01:29 PM	#1
imadethis Forum Member Join Date: Sep 2007 Location: Fremont, CA Posts: 89	10.29.07 Hoya to Absorb Pentax Snippet from full article: "The Pentax brand will survive for cameras and some other products after the merger, Hoya said. Hoya will buy the remaining Pentax shares at 770 yen per share. The Tokyo Stock Exchange will transfer Pentax to its liquidation post from Tuesday before delisting the firm on Nov. 30." -Jiji Press Hoya to Absorb Pentax - Jiji Press - 7750 Pentax, 7741 Hoya

10-29-2007, 03:39 PM	#3
Tom Lusk Veteran Member Join Date: Sep 2006 Photos: Gallery Posts: 973	??? **"Pentax posted a net profit of 586 million yen, down 46.2* pct, on sales of 85,689 million yen, up 14.8 pct."*** Hmmmm...

10-29-2007, 04:13 PM	#5
frank Veteran Member Join Date: Nov 2006 Location: Singapore Photos: Gallery Posts: 3,202	DSLR division profits more than doubled Originally posted by Tom Lusk **"Pentax posted a net profit of 586 million yen, down 46.2* pct, on sales of 85,689 million yen, up 14.8 pct."* Hmmmm... Saw this from DPR Pentax forum: http://investing.reuters.co.uk/news/articleinvesting.aspx?type=marketsNewsUS...1-ArticlePage1 Operating profit at Pentax, the world's fifth-largest maker of digital single-lens reflex (SLR) cameras in 2006, came to 2.16 billion yen in July-September, up from 920 million yen a year earlier**. Not all bad news I guess.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Nature Absorb the sun	Dan1005	Post Your Photos!	4	09-08-2010 04:48 AM
For Sale - Sold: Dolica AX620 Proline Tripod, Hoya HD Circular Polarizer 52mm, Hoya Super 52mm	cinaibur	Sold Items	20	06-17-2010 09:07 AM
HOYA CEO admits not keeping Pentax camera division in the HOYA group?	yakiniku	Pentax News and Rumors	61	10-18-2009 02:15 PM
Samsung's mobile phone business to absorb Samsung Digital Imaging?	Tommy	Pentax News and Rumors	2	09-30-2009 08:46 AM
After the Rain: Absorb	tux08902	Post Your Photos!	3	05-24-2008 12:17 PM

10-29-2007, 03:09 PM	#2
*isteve Veteran Member Join Date: Nov 2006 Location: London, England Posts: 1,187	Originally posted by imadethis Snippet from full article: "The Pentax brand will survive for cameras and some other products after the merger, Hoya said. Hoya will buy the remaining Pentax shares at 770 yen per share. The Tokyo Stock Exchange will transfer Pentax to its liquidation post from Tuesday before delisting the firm on Nov. 30." -Jiji Press Hoya to Absorb Pentax - Jiji Press - 7750 Pentax, 7741 Hoya No big surprise. Will make Pentax harder to sell off, but also means they can be more cost effective as a Hoya division. Not altogether a bad thing except for sentimental reasons. I am more interested in the people designing the cameras. If the same engineers and managers are in charge of product development then thats fine by me. If Hoya can helop keep them in business, even better.

10-29-2007, 03:57 PM	#4
rdrum76 Inactive Account Join Date: May 2007 Posts: 221	OMG that is not good Sales up and profits down?????? I hope the camera division was profitable; unless Pentax includes only that division...if that is the case; then Hoya will have to bring back profitability,, meaning higher prices

10-29-2007, 04:22 PM	#6
Timbuctoo Inactive Account Join Date: Feb 2007 Location: Darwin, Australia Posts: 203	Maybe I haven't read this but does that mean when the merger is fully finished new DSLRs will have Hoya on them instead of Pentax? I guess people will get used to that especially if they produce some really top stuff and keep the K Mount compatibility. Digital has made the camera world much more volitile, that's a good thing for competition and a bad thing for the traditionalists. Hoya will hopefully have the nuts and bolts to really boost production hopefully keeping the nice things from Pentax including their engineers that tend to build cameras for photographers rather than the other way around. As part of the Pentax/Hoya club now it will be interesting to see how the next 6 months to a year will pan out. I do kinda hope that they continue to use the Pentax name though. It was sad seeing Minolta, the first camera on the moon (maybe depending on what you believe) disappear. I hope the Pentax name will live on at least as a name that most can relate to. Tim H

10-29-2007, 05:59 PM	#7
GatorPentax Veteran Member Join Date: Oct 2007 Location: California Photos: Gallery Posts: 372	I dont think Hoya is that ignorant to get rid of the name Pentax. The name alone, like (mcdonalds), is worth an incredible amount all on its own. Honestly, people may question why we chose Pentax in the first place but at least they've heard of it. If any of us asked our parents or friends if they knew what Hoya made...they'd probably get confused with Goya the mexican soft drink corporation. Sony took over minolta because arguably the name SONY is worth more than MINOLTA. Likewise, Pentax is worth more than Hoya. Then again, i've been known to be wrong. Im just going at this with my small experience in business and economics.

10-29-2007, 06:12 PM	#8
PaulAndAPentax Veteran Member Join Date: Jul 2007 Location: Jacksonville, Florida Photos: Gallery Posts: 390	Knowing a little something about investing, I don't see the news as all bad....Personally, I think we could see something like Hoya Pentax on the cameras.....they had both Pentax and Asahi on cameras as I recall.

10-29-2007, 06:54 PM	#9
mattdm Veteran Member Join Date: Feb 2007 Location: Boston, MA Photos: Gallery Posts: 2,948	Originally posted by Timbuctoo Maybe I haven't read this but does that mean when the merger is fully finished new DSLRs will have Hoya on them instead of Pentax? It specifically says "The Pentax brand will survive for cameras and some other products after the merger, Hoya said."

10-29-2007, 07:17 PM	#10
Timbuctoo Inactive Account Join Date: Feb 2007 Location: Darwin, Australia Posts: 203	They also had both Konica & Minolta on my 7D. I'll go with Hoya Pentax on the new cameras and lenses. Doesn't sound to bad. Maybe just put Takuma on the lenses and Hoya Pentax on DSLRs. Special lenses could bear the Schneider name or something like that. There are lots of options but marketing is very important just as important as quick product turn around which is just as important as quality control. Man, business is a mine field isn't it. Tim H

10-29-2007, 10:00 PM	#11
nosnoop Veteran Member Join Date: Feb 2007 Posts: 1,299	Originally posted by Tom Lusk **"Pentax posted a net profit of 586 million yen, down 46.2* pct, on sales of 85,689 million yen, up 14.8 pct."*** Hmmmm... That's because they took a significant inventory write down; as a result, the net profit took a hit.

10-29-2007, 11:44 PM	#12
clawhammer Veteran Member Join Date: Sep 2007 Location: Logan, Utah Photos: Gallery Posts: 971	From a pessimist's optimistic viewpoint, at least they made a profit! I had been thinking that Pentax had not been making a profit for the last little while.

10-30-2007, 05:04 AM	#13
carpents Veteran Member Join Date: Sep 2006 Location: West Chester, PA Photos: Gallery \| Albums Posts: 1,420	Originally posted by imadethis Snippet from full article: "The Pentax brand will survive for cameras and some other products after the merger, Hoya said. An important part to me (emphasis mine): "Major optical glass maker Hoya Corp. <7741> said Monday it will absorb Pentax Corp. <7750> on March 31, 2008, changing its plan to make the camera maker a wholly owned subsidiary." This might mean that the marriage went better than expected; it might also mean that it went worse than expected. I suppose we will see. Originally posted by PaulAndAPentax ...they had both Pentax and Asahi on cameras as I recall. Asahi and Pentax are the same company. Before they changed their name to Pentax in response to their overwhelmingly popular camera, they were the Asahi Optical Company. Originally posted by isteve I am more interested in the people designing the cameras. If the same engineers and managers are in charge of product development then thats fine by me. If Hoya can helop keep them in business, even better. I agree; however, after seeing the Sony models post-Minolta takeover I am skeptical. With public companies, it is all about the bottom line, and Hoya surely sees that the Alpha 100 (and indeed Nikon D40) sold extremely well and made a nice profit - something the excellent Minolta D7D (or ist D) did not do.

10-30-2007, 07:58 AM	#14
vinzer Veteran Member Join Date: Mar 2007 Location: Philippines Posts: 1,399	Well, it's all good. I think Hoya/Pentax and Samsung have plans to take the number three spot in the DSLR market. I only see that as a good thing for a K-mount user.

10-30-2007, 09:42 AM	#15
RMabo Veteran Member Join Date: Jul 2007 Location: Sweden Posts: 845	The former Pentax Imaging Business division in Pentax, will retain but under Hoya's umbrella instead of Pentax. The Imaging Business division won't be merged into Hoya, because Hoya does not have a similar division to merge with. This means that the cameras, the binoculars etc. will form a separate division inside Hoya and be led by Mr K D Torigoe, current chief executive of Pentax Imaging Business Corp. This means that Hoya is even more serious in it's aim to support a strong imaging business division. By keeping Mr K D Torigoe (he is also member of the board since a couple of months), and by keeping the Image Business as a division, this ensures that the high moral among Pentax employees such as designers and technicians are retain. This Image-division will keep the soul of Pentax alive and kickin', it will build upon the proud heritage of Pentax. And no, I don't expect to see the brand "Hoya Pentax" on our cameras any time soon. It simply wouldn't make sense from a marketing perspective. Pentax means cameras, Hoya means filters.