Originally posted by hcarvalhoalves I don't think they'll ever release a FF, neither do I think the majority of the userbase wants FF. Their current line of lenses shows they are committed to APS-C. It also doesn't make sense considering they have medium format available, and that's the product they really want to push on to pros.
Besides, APS-C is just Good Enough™.
Perhaps not majority, but a fairly good margin. A recent poll on this forum (albeit not statistically stringent) showed that about 40% of this forum's userbase wants FF:
https://www.pentaxforums.com/forums/pentax-news-rumors/117723-what-do-we-realy-want.html
I do appreciate the medium format option, but to me that does not replace full frame. All of my photographic friends (being only 4 or 5 mind you) chose Nikon/Canon mostly so that they had an upgrade path to full-frame. Will they ever get there? Maybe or maybe not, but that's besides the point. They still locked onto Nikon/Canon because they had that upgrade path if they wanted it. There's something inviting in knowing that a manufacturer can meet long-term goals/dreams. While I doubt this attitude is a correct approach to buying photographic equipment, I cannot deny it's existence and strong influence. For Pentax, switching to the 645D requires a whole different set of lenses, thus acting more like a system swap than the more desirable upgrade path. Hence, in my opinion, having a full-frame option would bring quite a surge in the sale of entry and pro-level APS-C cameras, on top of satisfying ~40% of the existing fan base on this forum. Perhaps they would lose money on the initial FF camera, but the rise in overall sales and users would more than compensate in the long term.
Just my 2 cents.
Would I ever buy a Pentax FF? you bet!