Originally posted by IchabodCrane ut saying slower PC sales will hurt the DSLR market is almost like saying a warmer than normal winter in Miami is going to hurt snow blower sales there. Practically no one is going to make a camera decision based on their PC. Instead, some will make a PC decision based on their camera. That's because the camera is the creative instrument and the PC is just a supporting tool.
The camera is dependent on the PC.
The PC is not dependent on the camera.
Discretionary spending on PC's is being replaced by discretionary spending on tablets and smartphones.
Those devices also have cameras.
Despite decent sales to government and business, PC sales are in a significant 5-year slump.
Despite getting cheaper and much more powerful.
And almost 100 million more people added to the worldwide middle class in that time period.
This means it is home PC's not being replaced or bought at all.
This is a bad dynamic if you make only cameras dependent on PC's.
Image viewing is also increasingly turning to mobile devices.
Not just Flickr but the entire media and publishing industries.
At both ends the dedicated camera maker is pinched by devices they have no stake in make or sales of.
And none of which posses much Japanese input both manufactured or designed.
This is something of a cultural barrier affecting how our system cameras play in the OS ad networked world.
Canon wanted you to bypass the PC and print photos on a Canon printer.
Didn't work.
Sony and Panasonic created AVCHD to bypass the PC and view proprietary HD video on their TV's.
Didn't work.
Fuji and others bought into IRSimple to bypass the PC and share images between cameras.
Didn't work.
Now Apple, MS, and Google, each much larger than the entire photographic industry, have bypassed the camera makers with multifunction mobile OS's.
Their mobile OS cameras are eviscerating the small camera market and are starting to affect the entire photo industry.
The system camera makers have two aces up their sleeve: optics and installed base.
But they are still at a major disadvantage until their devices play nice with mobile OS's.
And reduce their overall dependency on PC's.
It's not really a contest; OS companies now set the market the camera makers play in.
Camera makers that start this cooperation will do OK.
Those that fail will sell into a shrinking market of users and will fail.
That may mean ignoring some of your most vocal customers.
Where the photo goes right after shooting is now critical.
Smartphone use has conditioned consumer expectations regardless of camera type.
Like the 1-hour mini-lab the expectation is of near-instantaneous image use and sharing.
This is actually reasonable in the digital age where the text message is instantaneous.
If the smartphone can do it the $2,000 system camera should as well. LOL.
Post-processing images later on a PC is a tiny niche with volatile profitability.
Even Adobe sees little profits in that group and largely dumped them from premium software.
The same 20 guys on DPReview yell a lot about it.
"Workflow" doesn't sell nearly as many cameras as JPEG.
Some users here need to understand the larger market.
Pentax sells system cameras and lenses.
That's all they do.