Originally posted by IchabodCrane If JPEG is truly the world we live in then I don't really see the point of spending $1000 for a camera to just get an 8-bit image.
That's why the vast majority of DSLR kits are priced well below US$1,000. Soon, in fact the APS-C gang will probably be coming in at an average below $800.
The whole industry is way ahead of you there ;-)
For a very long time JPEG was the only world we had. JPEG facilitated the development of digital cameras and is a recognized (ISO, library systems, etc.) archival standard.
Originally posted by IchabodCrane One thing I know for sure... No Pentax OOC JPEG can match the corresponding RAW shot under RAW+ mode when displayed side-by-side in iPhoto/Aperture on a screen and without any user PP of the RAW fille involved. I've tried it more than a hundred times and used all kinds of camera JPEG tone presets to see how good it can do with the 8-bit limitation (or maybe it's the Pentax engine).
That's why I encourage new users to shoot in RAW+ on a big SD card and use the JPEGs for quick trust the camera use and RAW for anything that may need detailing....if they have the time, skill, and patience. In my experience, most do not.
But for most people on an average computer screen both iPhoto and sent to grandma, JPEG is more than sufficient if the exposure is correct. It's not like they are sending RAW to grandma or Flickr. For most people JPEG is "good enough" and miles better than their P&S. That is why they bought the DSLR. My speedometer in my car goes to 220 km/h. I've never gone above 150, and that was in Montana. Most SUV's never go offroad. Most fly fishermen never tie their own flies. Many DSLR shooters never go out of Auto mode or maybe after a lesson at the local store, Av mode. I could go on, but tinkering around with PP is like doing your own car repairs.
I did make the point earlier (as does DPReview somewhere) that JPEG engines need to improve. There is 12-bit JPEG, it's just that the industry prefers to use 8-bit for obscure reasons likely having to do with $0.8 sub-processors and keeping costs down.